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BACKGROUND <br /> Prior to COVID-19, most restaurants that focused their operating model on in-person <br /> dining did not have the needed infrastructure to support a delivery service model that <br /> became essential during the pandemic. Restaurants become reliant on third-party food <br /> delivery companies which in some cases charged up to 30 percent of the purchase price <br /> of items ordered, thereby reducing their ability to maintain profitable levels when indoor <br /> and outdoor dining were restricted. After hearing from restaurateurs about the increasing <br /> delivery fees from third-party food delivery companies and seeing that other cities in <br /> Alameda County and the Alameda County Board of Supervisors (for unincorporated <br /> areas of the county) were taking similar actions to cap delivery fees, City staff <br /> recommended that the City Council adopt an urgency ordinance to cap all commission <br /> fees to 15 percent and prohibit third-party food delivery service from reducing the <br /> compensation, including any tip or gratuity, paid to any of its workers or the restaurant. <br /> An urgency order was adopted, and the fee cap went into effect immediately on October <br /> 6, 2020. <br /> In preparation for the urgency ordinance to expire on October 6, 2021, one year from the <br /> effective date, City Council at its meeting on August 17, 2021, considered an extension <br /> of the ordinance. Based on input from Pleasanton restaurateurs that expressed support <br /> of an extension of the fee cap citing the continued need to recover from drastic losses <br /> due to the pandemic, the Council adopted Ordinance 2219 extending the provisions of <br /> Urgency Ordinance No. 2211 for a period of six months. The ordinance is set to expire <br /> on April 21, 2022, or upon termination of the local state of emergency, whichever comes <br /> first; or as otherwise terminated, modified, or extended by the City Council. <br /> DISCUSSION <br /> A second six-month extension would continue to cap food delivery service fees at 15 <br /> percent per order. It would also prohibit a third-party food delivery service from reducing <br /> the compensation, including any tip or gratuity, paid to any of its workers or the <br /> restaurant because of the cap. As discussed at the August 17, 2021, Council meeting, <br /> third-party food delivery companies and restaurants may work out marketing fees in a <br /> separate contract if a restaurant wishes to choose a level of marketing support. <br /> City staff solicited feedback from local restaurateurs to ask about the current condition of <br /> the market toward gauging the continuing need for the cap as a result of the COVID-19 <br /> pandemic. The restaurateurs expressed that while business has improved, impacts from <br /> previous restrictions had not fully abated and they would support an extension of the <br /> delivery cap indicating that the cost of third-party delivery services affects their already <br /> diminished revenue margins. Some noted they would also be in favor of a cap <br /> indefinitely. Additionally, City staff solicited input from the Pleasanton Downtown <br /> Association and Pleasanton Chamber of Commerce, both of which expressed support <br /> for a six-month extension after which the cap would terminate. <br /> Given the feedback received, staff recommends the City Council adopt an ordinance <br /> extending the 15 percent cap for six months (Attachment 1), unless otherwise terminated <br /> or modified by the City Council prior to the six-month period. At the end of six months — <br /> on October 19, 2022 — no further extension will be requested, pending the state of the <br /> COVID-19 pandemic and restrictions on dining capacity. <br /> Page 2 of 3 <br />