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Attachment 1 <br /> m�EASA <br /> DOWNTOWN <br /> ASSOCIATION <br /> January 28, 2022 <br /> Dear Pamela, <br /> On behalf of the Board of Directors of the Pleasanton Downtown Association I would like to thank you <br /> for all your time and thoughtful efforts to ensure the 2022 Weekends on Main events meet the needs of <br /> our downtown businesses and our community. We are grateful for the time spent working with the <br /> advisory group and for all their valuable input. <br /> Based on the input we have received from the community advisory group, our downtown restaurants <br /> and retailers plus additional comments received over the months from others, the PDA recommends <br /> and supports the following structure for the 2022 Weekends on Main. <br /> • 1st Weekend of each month, May through December <br /> • Street closure to begin at 4pm Fridays and extend until 9pm on Sundays <br /> • The PDA is committed to providing programming during Saturday days to bring more <br /> foot traffic to downtown and to increase the vitality of these events. <br /> • PDA to work closely with restaurants & retailers on cross-promotion marketing and <br /> other advertising opportunities. <br /> • PDA to work closely with City Staff to ensure any activities planned for December do not <br /> interfere with the parade & tree lighting. <br /> • If successful this year, the PDA would support expanding to additional street closures <br /> per month in the coming years. <br /> We appreciate all the ongoing support of Downtown during these continually trying times and <br /> extend our thanks to the City Council and City Staff. We look forward to a wonderful 2022 in <br /> Downtown! <br /> Best regards, <br /> I3ItL aks <br /> Laura Brooks <br /> Interim Executive Director <br /> Pleasanton Downtown Association <br />