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Framework In addition to the above discussion, staff has considered other factors including traffic and circulation in/around the downtown as transportation patterns return to pre- pandemic levels, and impact to downtown residents and businesses that are less supportive of very frequent events. Based on all input and deliberations over the past two years and particularly from the recent feedback, City staff recommends the 2022 Weekend on Main program be resumed and incorporated into the Pleasanton Downtown Association's annual events programming and implemented as follows: • First weekend of month • Street closure: 4:00 pm on Fridays — 9:00 pm on Sundays • Programing by PDA on Saturdays • If successful this year, PDA would explore expanding the number of street closures per month in coming years. Timeframe Given the discussions with all the stakeholders, staff is recommending the Weekend on Main street closures be held May through October in 2022. Staff sees this recommendation as finding a balance in equitably supporting the diversity of merchants as well as engaging the community, while reducing the direct and indirect impacts of the closures on neighborhoods within and surrounding the downtown. It also reflects the PDA's capacity to implement and program the weekend street closures, which the PDA has indicated it can do on a once per month frequency. For Council consideration is the addition of street closures in November and December as recommend by the PDA. While adding November and December will be welcomed by the restaurants and many in the community, there is expressed concern by the retailers that this will interfere with their ability to maximize shopping during the holiday season. PDA acknowledges this concern but believes that with well-planned and collaborative programmed activities during those months all merchants in the downtown will be supported. City staff certainly supports the PDA's collaboration with restaurants and retailers on cross-promotion marketing, with a shop local approach, and will assist in messaging to the community. Additionally, as noted City staff will work closely with PDA to ensure any activities planned for December support, and do not interfere with, the holiday parade and tree lighting. SUMMARY Staff sees this framework as finding a balance in equitably supporting the diversity of merchants as well as engaging the community, while reducing the direct and indirect impacts of the closures on neighborhoods within and surrounding the downtown. Therefore, staff recommends the City Council: • Approve the framework and estimated expenditures of up to $118,000 for the 2022 Weekend on Main street closure program: o First weekend of month o Street closure: 4:00 pm on Fridays — 9:00 pm on Sundays Page 5 of 6