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04
City of Pleasanton
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CITY CLERK
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AGENDA PACKETS
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2022
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011822
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04
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1/13/2022 9:45:37 AM
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CITY CLERK
CITY CLERK - TYPE
AGENDA REPORT
DOCUMENT DATE
1/18/2022
DESTRUCT DATE
15Y
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businesses with 1,428 rooms have signed the petition. Included in the attached <br /> documents is a list and map of the lodging establishments that will be within the renewed <br /> district and hence be subject to the assessment. <br /> Term <br /> In accordance with the Property and Business Improvement District Law of 1994 under <br /> which the TVTMD was established, the district was formed with a Management District <br /> Plan guiding its operations. <br /> The TVTMD was originally established in 2006 for a five-year term, renewed in 2010 for <br /> five years, and last renewed in 2015 for seven years. This renewal is proposed to begin <br /> on July 1, 2022, and last for ten years through June 30, 2032. The VTV board and <br /> lodging businesses have increased to an industry standard 10-year term that will allow <br /> for recovery from the pandemic and longer-term strategic planning. <br /> Structure/Budget <br /> The Tri-Valley Tourism Marketing District will retain its existing governance structure <br /> with the VTV Board of Directors acting as the board of directors for the tourism district; <br /> as such, more than half of the voting Board members must represent TVTMD lodging <br /> businesses. The Management District Plan details the operational specifications and <br /> budget of the proposed district. <br /> Visit Tri-Valley estimates that through the renewed district the annual TVTMD budget <br /> will be $2,166,000. <br /> In reference to the possible increase in years four through ten — potentially raising the <br /> assessment to $4.00 per occupied room night— the VTV Board will consider and vote <br /> on these increases on an annual basis. No additional voting of the lodging businesses <br /> would be required as their approval of the renewal includes the base of$3.25 per <br /> occupied room night plus the additional increases up to the $4.00 per occupied room <br /> night limit. Any proposed changes would be reported directly to the lodging businesses <br /> as well as in the TVTMD annual report. Once per year, beginning on the anniversary of <br /> TVTMD renewal there is a 30-day period in which business owners paying 50 percent <br /> or more of the assessment may protest and begin proceedings to terminate the TVTMD. <br /> Based on the benefit received, assessments will not be collected on: stays of more than <br /> 30 consecutive days, nor on stays by any Federal or State of California officer or <br /> employee when on official business who makes a claim that they are exempt, nor on <br /> stays by any officer or employee of a foreign government who is exempt by reason of <br /> express provision of federal law or international treaty. <br /> Administration <br /> Pleasanton has served as the lead agency in forming the assessment district and <br /> administering assessments and will continue to do so in again renewing the district and <br /> administering assessments. Each city and county is responsible for collecting the <br /> assessments from the lodging businesses in that jurisdiction. The cities/counties then <br /> Page 3 of 5 <br />
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