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II. ACCOMPLISHMENTS <br /> The TVTMD was initially formed in 2006 and was most recently renewed in 2015 for a seven (7)year <br /> term. Over the course of the past seven (7) years, VTV has successfully executed hundreds of <br /> marketing campaigns,promotions and generated leads through sales events that brought more`heads <br /> in beds' and `cheeks in seats' to the region. With a current team of six (6) full time employees,VTV <br /> has accomplished the following highlights over the past two (2) years alone: <br /> • Certification by Destination International as a Destination Marketing Accredited Program <br /> (DMAP); <br /> • Recipient of the DMA West Best Idea Award 2019:Tri-Valley Ice Cream Trail; <br /> • National Finalist for the US Travel Association Destiny Award 2019:Best DMO Website; <br /> • Recipient of the Hermes Creative Award 2018 Gold Award:Tri-Valley Ice Cream Trail Video; <br /> • New home of Tri-Valley Film Office; <br /> • Delivered twelve (12) advertising campaigns annually; <br /> • Produced the Tri-Valley Annual Visitors Guide (print and digital) and monthly <br /> consumer/stakeholder newsletters,collateral and branded swag; <br /> • Inaugural Taste Tri-Valley Restaurant Week; <br /> • 123k annual referrals to business listings on www.visittrivalley.com; <br /> • Hosted 15+ journalists / 20m media impressions annually; <br /> • Implemented Cultural Heritage Tourism Initiative across two counties; <br /> • International and California Public Relations representation; <br /> • Local Recovery Campaign"ToTriValleywithLove.com"with five (5) cities; <br /> • Created multiple visitor`trails': beer,wine,caffeine,ice cream; <br /> • Collaborated with regional partners and Booking.com for additional hotel revenues; <br /> • Booked high profile sporting events annually with significant ROI for members (i.e.: USA <br /> Water Polo,USA Weightlifting and USA Gymnastics); <br /> • Trained front-line staff through"I AM TRI-VALLEY" educational platform; <br /> • Provided free membership in California Hotel&Lodging Association for 40 hotels; <br /> • Attended dozens of industry tradeshows with event and meeting planners for leads; <br /> • Increased social media presence across Instagram,Facebook,Pinterest and Tiktok; <br /> • Sponsored local events/ festivals (Scottish Games,Beer Festival,Concerts in the Park);and <br /> • Provided essential crisis communications during pandemic and fires. <br /> TVTMD Management District Plan c <br /> ommu5 <br /> October 19,2021 <br /> california <br />