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07
City of Pleasanton
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CITY CLERK
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AGENDA PACKETS
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2021
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101921
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10/13/2021 2:26:47 PM
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CITY CLERK
CITY CLERK - TYPE
AGENDA REPORT
DOCUMENT DATE
10/19/2021
DESTRUCT DATE
15Y
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BACKGROUND <br />The City and Pleasanton Downtown Association have worked closely to promote, <br />enhance, and support downtown Pleasanton and its members since the inception of the <br />association in 1984. A formal agreement outlining this City -PDA partnership has been in <br />place, most recently renewed in 2019. This City -PDA agreement obligates the City to <br />match the annual assessments paid by businesses in the Downtown Pleasanton <br />Business Improvement District, this fiscal year projected to be approximately $73,000 in <br />assessment revenues and approximately $73,000 for the City's match. In addition to the <br />direct City contribution, the City provides a significant amount in indirect funding which <br />includes staff time to administer the PDA assessments and contract, assistance and <br />support for events, as well as the cost to maintain downtown planters, clean sidewalks, <br />and contract for garbage pickup. The City -PDA agreement also formalizes the PDA's <br />lead role in marketing and promoting the downtown to enhance the vitality of the district <br />for the benefit of the businesses located within the district and for the community; <br />notably, events have traditionally been a primary method to accomplish this objective. <br />In November 2018, the PDA entered into a use agreement (Attachment 1) with the City <br />to occupy the City -owned building located at 333 Division Street. Per this use <br />agreement, the PDA began making rent payments on March 1, 2019, in the amount of <br />$974 based on $1.00 per square foot for 974 square feet of rentable building area <br />through December 31, 2019. This totaled $9,740 for calendar year 2019. Beginning in <br />early 2020, the PDA's annual use agreement automatically renewed, and in March <br />2020, the monthly rent was adjusted by the Consumer Price Index to $996. <br />Throughout PDA's tenure, it has been solely responsible for management of its <br />expenses, including a market -rate lease for office space. Since PDA has occupied the <br />building at 333 Division Street, it has been responsible for utilities, interior maintenance <br />based on daily use, and maintaining insurance while the use agreement is in effect. The <br />City continues to be responsible for upkeep of the grounds and landscaping, the <br />building roof and exterior walls, and the building security system as well as major <br />maintenance such as exterior painting and weatherproofing, HVAC, windows, etc. The <br />City or PDA may terminate the lease for any reason with 90 -day written notice. <br />DISCUSSION <br />When the PDA's 2021 provisional budget was presented to the City in late 2020, the <br />combined assessment revenues and City match amount was projected to be <br />approximately $130,000; this represented approximately 41 percent of the PDA's total <br />2021 funding sources, increased from a previous average of 33 percent. <br />Due to the Alameda County Public Health Officer's Order, which was in place until <br />California reopened on June 15, 2021, PDA canceled the following events: Antique <br />Faire, St. Patrick's Day Brew Crawl, Bubbles and Bacon, Forkful, and Wine Strolls. <br />October Brew Crawl and Spirit and Sweater holiday events are not planned as well. <br />These canceled events represent approximately $135,000 that will not be generated <br />and missed opportunities to draw the community to visit the downtown. As well, this has <br />exacerbated the financial hardship for PDA such that it has severely limited revenues by <br />2 <br />
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