06 - Laserfiche WebLink

ATTACHMENT 1 �' 0 DOWNTOWN ASSOCIATION Report to City Council 2021 Review and 2022 Budget STRUCTURE The Downtown Pleasanton Business Improvement District (PDA) is a non-profit service organization comprised of all downtown businesses and dedicated to the ongoing revitalization of Pleasanton's historic business district. The downtown business improvement district was created in 1984 by the Pleasanton City Council under the provisions of California Business Improvement District/Area law. The current assessment formula is based on the annual business license payment: businesses located curbside, downstairs on Main Street are assessed at a rate of two times their business license; businesses with a Main Street address located upstairs, or not curbside, are assessed at a rate of one and a half times their business license; all other businesses (those located off Main Street) pay an amount equal to their business license. The minimum assessment is $50 and the maximum is $350. Non- profit businesses do not pay an assessment to the PDA. No changes in the District's assessment formulas or the boundaries of the district are recommended for 2021. The district currently includes approximately 600 members. Those members elect and are represented by a 13 -member Board of Directors, where no more than three directors may represent any one segment of the membership, but the board must include two property owners and two retailers. In accordance with the City and PDA agreement, the PDA has created an organizational structure that is modeled on the guidelines recommended by the National and California Main Street Programs. The PDA has been designated as a 2021 Accredited Main Street AmericaT"' program. Accredited status is Main Street America's top tier of recognition and signifies a demonstrated commitment to comprehensive commercial district revitalization and proven track record of successfully applying the Main Street ApproachTM. Areas of focus are: Organization: The Organization Committee, known at the PDA as the Executive Committee, is made up of the five officers of the Board of Directors — President, President -Elect, Past President, Secretary and Treasurer. While the Board of Directors takes a broad approach, the Organization Committee focuses more closely on the operations of the PDA: financial oversight, personnel issues, budget, and insurance. Rebuilding PDA's operating bandwidth and financial reserve post -pandemic are priorities for the Executive Committee. Promotion/Events & Marketing: The PDA's Marketing Committee currently includes all board members, and is engaged in reorganizing PDA objectives, plans, and activities to take full advantage of