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I Introduction <br />1.1 HOUSING ELEMENT COMMUNITY SURVEY OVERVIEW <br />Pleasanton is in the process of updating the Housing Element of the General Plan. The 6th Cycle <br />Housing Element, which will cover the eight-year period between 2023-2031, must be adopted by <br />January 2023. The Housing Element Update process is intended to reflect a robust process with <br />significant engagement with the public, key stakeholders, City Council and City commissions <br />throughout, to ensure a community -wide conversation about housing policy, future housing sites, and <br />strategies and actions to meet the City's assigned Regional Housing Needs Assessment (RHNA). <br />The Housing Element outlines the community's housing policies, goals, and programs, as well as <br />opportunities for new housing over the next eight years. As part of a broader community engagement <br />effort, which is a priority for the City in the Housing Element Update, the City developed and <br />published an online survey, to gather feedback from the community on their housing preferences, <br />needs, and future housing opportunities. <br />The feedback from the survey is intended to inform the City and the consultant team, and <br />complement analysis and research on current housing trends, city constraints, and evaluate various <br />approaches to meeting housing needs across income levels. The feedback will also aid in the creation <br />of an inventory of available sites, or "Sites Inventory," which will be a key component of a Housing <br />Element in which the City must identify land zoned for housing to meet the RHNA. The objective of <br />the survey is to better understand community opinions on various city-wide issues related to housing; <br />gather constructive feedback on preferences and priorities on new housing development; identify <br />challenges and opportunities; and understand the perspective of the community in addressing housing <br />needs. In addition, the survey serves to introduce the community to the Housing Element Update <br />process and how to stay informed on the process. <br />1.2 SURVEY METHODOLOGY <br />In order to reach the greatest number and broadest cross section of individuals, City staff <br />administered the online survey via SurveyMonkey, a popular online platform. The survey was posted <br />or "active" for 56 days, starting June 22, 2021 through August 16, 2021. The City provided links to <br />the survey on the Housing Element Update website (www.nicasantonhousing_element.com) and the <br />City website (www.cityofpleasantonca.gov). Notice of the survey was also distributed via email to <br />subscribers of the City's Housing Element Update opt -in email notification list on three occasions. <br />Additionally, the survey was advertised in local newspapers including article write-ups, advertised in <br />the City weekly e -newsletter, the City Progress newsletter, and advertised on Facebook, Twitter, and <br />Nextdoor through City accounts. Posters were also posted at various City facilities and offices with <br />QR codes to easily access the survey. Finally, City staff directly engaged with the public by attending <br />T -C -kry OF <br />1 ��� <br />PL£ASANTON. <br />