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AGFUO - Public comments submitted for the June 1, 2021, City Council Meeting <br />From: Chris Beratlis <br />Sent: Monday, May 31, 20217:35 PM <br />To: Mayor and City Council; Karla Brown; Nelson Fialho; Kathy Narum; Jack Balch; Julie Testa; Valerie <br />Arkin; Pamela Ott <br />Subject: Proposed retail increase for Downtown <br />Hi all. <br />I found out that there is a proposal to increase retail in the Downtown to mandatory 60%. 1 sure hope <br />this was misinterpreted by someone. If this is the case, I would like to say that this would not be a good <br />idea. Downtown has been shaped by many diverse property owners and people move to Pleasanton <br />largely in part because of our Downtown the way that it is. Why try to change a good thing? Do they <br />think that they can do it better? Do they even own property Downtown? <br />If a property owner is going to lease a building to someone who doesn't fit the plan, why not have a <br />conversation about possible tenants that would be good for Downtown? <br />I think some good old-fashioned suggestions and education to the property owners Downtown would be <br />the best way to start. Why doesn't the City of Pleasanton host a Downtown Property Owners meeting <br />and educate and have discussions about this? I for sure would be ready and willing to attend. <br />If there had been education to the property owners prior to the Iron Horse Real Estate issue I'm sure it <br />could have turned into less of an issue and been resolved much easier. <br />As a PDA Director myself we have been rigorously working on promoting retail Downtown but forcing us <br />to bring in a certain type of business is wrong and not very Pleasanton like. <br />Thank you for your time on this. <br />Chris Beratlis <br />Beratlis Properties <br />925 - <br />Chris <br />Distributed to City Council for the September 7, 2021, meeting Page 6 <br />