18 ATTACHMENT 1 - Laserfiche WebLink

DRAFT – June 15, 2021 | Page 41 THE CITY OF PLEASANTON SB 1383 ACTION PLAN 2021 ─ 2025 3.6 Education and Outreach 3.6 Education and Outreach 3.6.1 Program Summary The City provides solid waste and recycling education through its website, and PGS provides educational material to customers, as required per the Agreement. SB 1383 adds significantly to the existing activities and requires that jurisdictions educate all generators, residents, businesses, franchise/permitted haulers, self-haulers, commercial edible food generators, and food recovery organizations/services on their compliance obligations. To meet these new requirements, the City must expand their public education and outreach program. The City can do this a number of ways, including amending the Franchise Agreement (with PGS approval) to more specifically address the final education requirements of SB 1383, updating the City website, scheduling City-conducted outreach on a regular basis, and delegating some education aspects to StopWaste and/or the County. Per CalRecycle’s final statement of purpose, “The purpose of this [education] section is to provide that a jurisdiction may comply with the requirements of this section through a variety of methods including print and electronic media. A jurisdiction may also comply by conducting outreach through direct contact. This provides flexibility for the jurisdictions to determine the most effective approach for educating their organic waste generators. This will help ensure that the maximum amount of organic waste is recovered and contamination is reduced.” It is recommended that the City take a multi-party approach to education, including education by the City, PGS, Go Green Initiative, and StopWaste; while maintaining close contact between these parties to ensure that education campaigns are consistent and well-timed. While SB 1383 focuses on on-going annual requirements, a thoughtful education and outreach campaign prior to implementation can strongly influence the success of new diversion programs. Early education provides residents and businesses with important information, which in turn allows residents and businesses to comply with the new programs without surprises and with reduced community pushback. As such, HF&H suggests that the City conduct a robust implementation education campaign, in conjunction with PGS, Go Green Initiative, and StopWaste, prior to implementing the new collection program. 3.6.2 State SB 1383 Requirements for Jurisdictions • Jurisdictions shall provide generators using an organic waste collection service with the following education and outreach (§18985.1.a): o Requirements to properly separate materials. o Methods for organic waste prevention, on-site organics recycling, and community composting. o Methane reduction benefits and method of organic waste recovery used. o How to recover organic waste, and a list of approved haulers. o Information related to public health and safety benefits and environmental impacts associated with the disposal of organics. o Information regarding edible food donation programs. o Information on self-hauling requirements (if jurisdiction allows self-hauling). • Provide outreach and education through print or electronic media, and by optionally conducting outreach through direct contact with generators through workshops, meetings, or on-site visits (§18985.1.c)