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Ordinance No. Page 14 2. "Projecting sign" means a sign which projects more than 12 inches and which is supported by a wall of a building with the display surface of the sign possessing a plane not parallel to the plane of the supporting wall and shall not include internally illuminated metal framed box signs. Projecting signs may be directly or indirectly illuminated. 3. "Window sign" means a sign which is painted, posted upon or displayed within three feet of an interior translucent or transparent surface, including windows and doors, or any interior sign which is clearly visible from a public street or sidewalk. 4. "Awning or canopy sign" means a sign which is painted, sewn, stained, etc., onto the exterior surface of an awning or canopy and which does not extend beyond the edge(s) of the awning or canopy. 5. "Temporary sign" means any window sign maintained for a continuous period of less than 30 days. 6. "Overhang sign" means a small pedestrian-oriented sign suspended from, or mounted to, a permanent building projection. 7. "Freestanding sign" means a sign which is not attached to any building surface and which is supported in the ground by a pole, post, pedestal or similar structural base. 8. "Directory sign" means a sign which displays the multiple names and locations (e.g., suite numbers) of second-story tenants or businesses in buildings without direct frontage on a public street. 9. "Special event flyers" means temporary signs promoting events sponsored by civic, charitable, educational or other nonprofit organizations. 10. "Freestanding sidewalk sign" means a detached sign placed in the sidewalk area in front of a business establishment identifying the business name or generic product-types or services offered. 11. "Menu display" means either a freestanding or building-mounted display for advertising the menu of a restaurant or bar. 12. "Flag" means a decorative fabric or cloth sign which contains wording and is attached to a pole or post on the building and is not stretched crosswise on the building. 13. "Temporary banner" means a banner sign used to advertise a grand opening of a new business for a continuous period of less than 30 days. 14. "Decoration" means an attractive display comprised of fabric or cloth flags, pennants, streamers, and similar colorful attention-getting devices, including small balloons, on or in front of a business establishment. B. Wall Signs. Maximum of one square foot per linear foot of business establishment to be located not higher than the lowest of the following: 1. Twenty-five feet above grade; 2. Bottom of the sill line of the second floor windows; or 3. Cornice line of the building. Note: For any business occupying a corner location, the allowable square footage for a wall sign on one street frontage cannot be transferred to increase the allowable size for a wall sign on the other street frontage. Businesses which are located on lots having frontage on Main Street may have signs on the rear or side building elevations subject to design review approval. The area of such signs shall not be counted as part of the maximum allowable sign area for the site; provided, that the signs are not directly visible from Main Street.