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Outreach and Communication Tools The Housing Element Update website will serve as the primary medium through which community members access information and project documents and learn about the Housing Element Update. The website will be user-friendly and updated regularly to include content that will reflect public engagement opportunities as they are scheduled and relevant material available for public review. The website has been created with a project-specific URL to identify with the project: PleasantonHousingElement.com The website will allow a convenient access point for interested parties to sign up to be notified about future meetings and upcoming events and will be focused include a page dedicated to public engagement, project documents, and a "Frequently Asked Questions" site. In addition, the website will provide opportunities to connect through social media engagement, and opportunities for interactive involvement through on-line surveys and other tools. These will occur alongside more traditional methods of outreach such as press-releases, print media, and other publicity. A more comprehensive list of additional outreach tools that the City anticipates is provided in the PPP, but some key elements include: • Extensive use of social media, including regular updates via the City's Twitter, Facebook and NextDoor accounts. • Articles and advertisements in Pleasanton Weekly or other private print and virtual media as well as articles and advertisements in City-sponsored print media (e.g. Progress, Edge, activities guides by the Recreation Division.) • Reports or presentations to additional commissions and committees outside of the Housing Commission and Planning Commission, as well as to groups such as the Board of Realtors, Chamber, etc. • Presentations at the Senior Center. • A booth and signs at community events, such as the Farmers Market. • Business size cards or bookmarks for distribution at the Library, etc. • Signs and electronic public displays at City Hall, the Public Library, and at the Senior Center. Staff is seeking the City Council's input regarding any other refinements or additions to the Housing Elements Public Participation Plan. Housing Element: Key Planning Considerations A discussion and list of key planning considerations for the Housing Element Update was previously presented to the City Council on September 15, 2020 and is also outlined in this section. At that time, the Council agreed that the considerations identified reflected an appropriate list, adding a note that the distribution of units, equitably around the City, should be added as a consideration. Comments were also provided by at least one Councilmember during consideration of the professional services contracts on March 16, 2021, that there needs to be a focus in Housing Element policies and programs on the production of affordable, versus market-rate units, since these are the most challenging to provide. Page 7 of 10