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• Extensive use of social media, including regular updates via the City's Twitter, Facebook and NextDoor accounts. • Articles and advertisements in Pleasanton Weekly or other private print and virtual media as well as articles and advertisements in City-sponsored print media (e.g. Progress, Edge, activities guides by the Recreation Division.) • Reports or presentations to additional commissions and committees outside of the Housing Commission and Planning Commission, as well as to groups such as the Board of Realtors, Chamber, etc. • Presentations at the Senior Center. • Booth and signs at community events, such as the Farmers Market. • Business size cards or bookmarks for distribution at the Library, etc. • Signs and electronic public displays at City Hall, the Public Library, and at the Senior Center. Staff is seeking the Planning Commission's input regarding any other refinements or additions to the Housing Elements Public Participation Plan. Housing Element: Key Planning Considerations The following outlines several items that are expected to be key factors for consideration in the Housing Element Update, for Commission input and comment. Sites Inventory To meet the new RHNA, it will be necessary for the City to identify and ultimately rezone a number of parcels throughout the city. Much of the City's concern and challenge in prior years has been to identify sites for higher density housing to meet lower-income housing needs5— that will be the case this cycle as well. In addition, based on a preliminary analysis of the current inventory, staff believes that it will likely be necessary to identify sites, beyond those that are already zoned, to accommodate moderate and above-moderate units as well. Thus, a key component of the update will be the creation of an updated sites inventory to demonstrate that the City is able to meet its RHNA. As noted, this will entail a multi-step process to: 1) inventory existing sites and evaluate the "gap" to be addressed through identification of new sites; 2) determine the criteria, preferences, and priorities in identifying sites (building upon the requirements of State law, and verification of Pleasanton-specific criteria) and allocating appropriate densities; and 3) identify, select and rank additional suitable sites for inclusion in the Housing Element. The sites selection process will conclude, towards the end of the Housing Element process, with a final review and refinement of the sites list to include those determined necessary to include in the Housing Element, and any related re- zoning action with or following adoption of the Housing Element. Under current state law, a jurisdiction is not required to build the RHNA-assigned housing units. Rather, it is required to adopt a land use program — appropriate General Plan and Zoning — including identification of specific sites with available infrastructure and suitable physical conditions to accommodate these housing units under market-driven conditions. The process will include evaluation of new State legislation as summarized previously in this report, including considering site inventory selection criteria. State law correlates density to affordability,with housing at certain"default densities"(for Pleasanton,upwards of 30 DUA)automatically allowed to be counted towards meeting lower-income RHNA. Housing Element Update Planning Commission 9 of 13