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CCMIN 03162021
City of Pleasanton
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CCMIN 03162021
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advised a PAC can also spend independently of the candidate's campaign. She explained that if <br /> multiple members of the same family individually donated to the same candidate her only concern <br /> would be if underage children were shown as donors because a parent who already maxed out <br /> donations to that candidate is likely reimbursing the child. She clarified the rules are for individuals not <br /> households and it would be difficult to enforce the definition of a household. She further advised it <br /> would likely face a legal challenge if a husband and wife both wanted to associate with the same <br /> candidate with their personal incomes and were prohibited. <br /> In response to Mayor Brown's inquiries, Assistant City Attorney Seto advised she has been reviewing <br /> the FPPC fact sheets for insight on how to treat leftover funds received before January 1st and noted <br /> the clarification does not exist yet. She clarified FPPC is tracking the specific candidate and not the <br /> specific office meaning funds raised for a Council candidate can be later added to the same person's <br /> Mayoral bid. <br /> In response to Mayor Brown's inquiries, Assistant City Attorney Seto clarified individuals can spend up <br /> to $1,000 on their own to support or oppose a candidate without being subject to reporting <br /> requirements. She cited renting a banquet hall or a local newspaper advertisement as examples of <br /> things an individual can do that do not need to be reported if it is under $1,000 for an election cycle. <br /> She also confirmed the individual would not have to register as a PAC if they spent under $1,000. She <br /> advised the candidate would need to report fundraising totals, but the PAC would not unless it is over <br /> $2,000 for the PAC itself and not the specific candidate. <br /> Councilmember Arkin explained she is fine with keeping the pledge voluntary but expressed concerns <br /> about the message sent by not signing it. She echoed Councilmember Testa's comments about this <br /> dilemma before signing it with reluctance. She expressed concerns about the figure and the <br /> implications a potential candidate could perceive in thinking it would cost $55,000 to win. She noted this <br /> may eliminate a potential candidate who thinks they will need to use personal funds making it an equity <br /> issue. <br /> Councilmember Arkin wondered how a candidate could spend $55,000 without doing mass mailers and <br /> advertising. She reported she spent $6,200 on her campaign and won out of seven candidates. She <br /> noted she has been in the community and has been involved in it for a long time. She advised raising <br /> $6,200 was a challenge because many of her donations were very small and stated it would take a lot <br /> of donations to get to $50,000 from residents. She expressed her fears this could deter good people <br /> from running. She suggested lowering the sum and setting a different level for a City Council election <br /> and a more-costly Mayoral election. <br /> In response to Mayor Brown's inquiries, Councilmember Arkin suggested limits of $15,000 for City <br /> Council and $25,000 for Mayor. She expressed support for a contribution limit lower than the State's <br /> $4,900 threshold but expressed concerns about an enforcement model and costs associated with <br /> enforcement. <br /> Councilmember Balch remarked that running for Council is already daunting and this could <br /> disenfranchise potential candidates by having a different civic standard than the State's and <br /> understands the $1.00 per voter standard. He remarked that reaching people in person was not simple <br /> in this past year of pandemic and not every candidate challenge can be foreseen. He suggested these <br /> campaigns should be open and transparent. He called the expense limit a disclosure challenge and <br /> called for more accurate and timely disclosure filings. He advised several disclosures still have not <br /> been filed for the 2020 election. <br /> Councilmember Balch advised that no one has ever hit the limit. He suggested removing the <br /> inflationary adjustment but maintaining the $1.00 per voter limit. He explained that in a COVID-19 world <br /> it is hard to reach voters at $15.000. He explained Councilmember Arkin had many non-monetary <br /> things in her favor including the name-recognition of being previously elected. He further explained he <br /> City Council Minutes Page 12 of 15 March 16, 2021 <br />
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