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Public Participation Plan-DRAFT I April 28, 2021 <br /> will allow interested parties to sign up to be notified about future meetings and upcoming events <br /> and will be focused on six main pages: Home page, About page, Get Involved page, Project <br /> Documents page; FAQ page, and Contact Information page. <br /> Timing <br /> The website landing page, PleasantonHousingEiement.com was published in April 2021. The <br /> complete website is anticipated to be published publicly in early May 2021 ahead of initial kick-off <br /> meetings. <br /> Roles <br /> • LWC will create and maintain the website for the duration of the Housing Element Update <br /> project. LWC will coordinate with the City on taking the website offline at the conclusion of <br /> the project. <br /> • The City will assist with website maintenance and provide input on website content <br /> throughout the project. <br /> Social Media <br /> Purpose and Objective <br /> Social media will serve as an additional channel for promoting public engagement events and <br /> notifying the public when material is available for review. The intent is to reach a wider audience <br /> and increase participation in the development of the updated Housing Element. <br /> Approach <br /> City managed social media accounts (e.g., Twitter, Facebook, Nextdoor, etc.) will be used for <br /> social media postings. The City's Public Information Officer will control all postings and social <br /> media activity on the City's accounts. <br /> Timing <br /> Social media posts will be used throughout the project but will primarily be used to promote public <br /> engagement events (when scheduled and a reminder ahead of the event) and to provide <br /> notification when materials are available for public review. <br /> Roles <br /> • LWC will prepare content for up to 10 social media posts. City will prepare any additional <br /> needed content. <br /> • City will review and upload final posts on City's social media accounts. City will manage <br /> any comments or responses to social media posts. <br /> City of Pleasanton I Housing Element Update(6th Cycle) Page 7 <br />