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4.08 Marketing and Promotional Plan. LIFETIME TENNIS shall implement the Marketing and Promotional Plan for the Facilities described in Section 3.06, including any necessary press releases or media information for promotion of tennis programs. 4.08.1. Tournaments and Socials. LIFETIME TENNIS shall create, plan, advertise, supervise and direct tournaments, socials and special events such as tennis exhibitions and tennis clinics. Responsibilities shall include, but are not limited to, creation of promotional materials, development of social themes, distribution of invitations or tournament entries, management of tournament entries and ladders, or other related duties to ensure successful production of the tournaments, socials or events. 4.08.3 City's Activities Guide. LIFETIME TENNIS shall supply the Director with a class schedule for the Department of Community Services Activities Guide by the deadlines outlined in the production schedule. CITY will provide space on the front and back cover(s)of the CITY's Activities Guide at least one 1)time within the first four(4)years of the contract period. 4.08.4 Community Contacts. The Tennis Professional shall join the Pleasanton Chamber of Commerce, at LIFETIME TENNIS's expense, and maintain contacts with key tennis activists in Pleasanton, as well as various youth and senior groups. The Executive Director shall conduct quarterly meetings with the Pleasanton Tennis & Community park users. Scheduled meeting shall be posted in advance in the tennis lobby. 4.08.6 Adult Programs. LIFETIME TENNIS shall promote both lunchtime lessons for adults and walk-on group reservations from local companies. LIFETIME TENNIS shall offer programs and organize playing opportunities for at-home parents, retirees, workers with flexible schedules, telecommuters, and persons on vacation. 4.08.07 Publicity. Any commercial advertisements, press releases,articles, or other media information not provided for in the Annual Marketing Plan shall be subject to the prior approval of the Director. 4.08.8 Ownership of Work. LIFETIME TENNIS grants City the right to use all manuals, flyers and documents prepared by LIFETIME TENNIS in the course of this Agreement. 4.09 Level of Usage. The City expects that the tennis court usage at the Facilities shall be fifty percent(estimated as 25,000 hours) or more of all available hours (estimated as 50,000 hours annually). 4.09.01 Days and Hours of Operation. The minimum hours of operation shall be: Monday through Friday 8 a.m. — 10 p.m. Saturday 8 a.m. —9 p.m. 8