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possession of the Rented Facilities,if in possession at time,and ASSOCIATION shall have the right to dispossess <br /> LICENSEE and their invitees without liability to action for prosecution or damages as a result thereof. <br /> C. If LICENSEE cancels the LICENSE for any reason,ASSOCATION has the right to deem all payments,both the <br /> Security Deposit and Rental Fee,as non-refundable. <br /> 11. CONDUCT. <br /> LICENSEE agrees to observe and comply with,and execute and perform all Federal, State,County and Municipal <br /> statutes,ordinances,rules,regulations and orders of any and all lawful rules,regulations and orders of any Federal, <br /> State,County Municipal Board,public officer,public agency or public authority,which in any way affect,relate to or <br /> are applicable to the operations hereunder.ASSOCIATION will make available information regarding LICENSEE to <br /> any Local, State and Federal agency upon request. If LICENSEE or LICENSEE's invitees are found in violation of <br /> such statutes,ordinances,rules,regulations or orders on the premises,ASSOCIATION reserves the right to retain the <br /> Security Deposit and report any and all illegal activity to the proper authorities. <br /> 12. ASSIGNMENT. <br /> LICENSEE agrees that it will not sell, exchange or barter, or permit his employees to sell, exchange or barter, any <br /> permits issued to LICENSEE or their employees hereunder. It is mutually agreed that this LICENSE or the privileges <br /> granted herein,or any part thereof,cannot be assigned or transferred without the written consent of ASSOCIATION. <br /> 13. ADVERTISING FOR PUBLIC EVENTS. <br /> If LICENSEE is hosting an event open to the public,LICENSEE shall use best efforts to advertise and obtain <br /> appropriate sign permits for advertising. LICENSEE shall place specific information about the event on their website <br /> and a link to the Alameda County Fair Website(www.alamedacountyfair.com). LICENSEE shall use Alameda <br /> County Fairgrounds in all media advertisements referencing their event at the Fairgrounds. All directional <br /> information is to include event entrance point at Gate 8 & Gate 12 on the corner of Valley and Bernal, <br /> Pleasanton, CA 94566. LICENSEE shall submit an event listing request no later than thirty(30)days prior to the <br /> event. LICENSEE shall not market or otherwise publicize event until LICENSE is duly accepted and signed by <br /> ASSOCIATION's Authorized Representative. <br /> ASSOCIATION reserves the right to advertise LICENSEE's event using ASSOCIATION's designs,artwork, logo <br /> and/or other symbols,colors,typeface or phrases.LICENSEE shall not have the right to change any components of <br /> ASSOCIATION's advertising for LICENSEE's event.LICENSEE further grants to ASSOCIATION the non- <br /> exclusive,royalty free license to use the trademarks of the LICENSEE for the purpose of the ASSOCIATION <br /> publicizing or promoting LICENSEE's event and for any other purpose of ASSOCIATION incidental to such <br /> purpose.ASSOCIATION will not publicize LICENSEE's event until all contractual obligations are met. <br /> 14. LEGAL PROVISIONS. <br /> A. Liability: All property,of any nature whatsoever,used by LICENSEE in connection with the Rented Facilities, <br /> is used at LICENSEE'S own expense. All risk of loss,damage, injury,or liability of any nature whatsoever to <br /> LICENSEE or his property arising in any respect,directly or indirectly,out of use or occupation of any part of the <br /> premises of ASSOCIATION pursuant to this LICENSE shall be borne by LICENSEE. <br /> B. Waiver of Claims: LICENSEE,his agents,officers,and other Authorized Representatives hereby waive all <br /> rights and claims,claims for compensation,and/or actions and causes of action and damages arising from any and <br /> all losses and damages sustained by reason of any defect,deficiency or impairment of the electrical,computer <br /> Page 4 of 7 Initials <br />