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BACKGROUND Chapter 3, Section 36530 of the Parking and Business Improvement Area Law of 1989 requires the City Council to do the following to levy the annual assessment for the Downtown Pleasanton Business Improvement District (BID): • Ratify an advisory board to prepare the Pleasanton Downtown Association annual report and budget (completed on October 6, 2020); • Accept the annual report and budget and set a public hearing to levy the assessments (completed on November 17, 2020); and • Open and close a public hearing and adopt by resolution the assessments (to be completed on December 1, 2020). Over the past 34 years, these steps have been conducted annually to formally levy the Downtown Pleasanton Business Improvement District assessment. DISCUSSION The PDA annual assessment revenue in 2021 is budgeted at $65,000. Currently, assessments are based on proximity to Main Street, with a minimum assessment of$50 and a maximum assessment of$350; non-profit businesses within the BID are not assessed. The assessment formula — which has been used since 1996 — is based on the annual business license payment and is calculated as follows: • businesses located curbside and downstairs on Main Street are assessed at two times (2X) their business license; • businesses with a Main Street address located upstairs, or not curbside, are assessed at a rate of one and a half times (11/2X) their business license; • all other businesses (those located off Main Street) pay an amount equal to one times (1X) their business license. For 2021, there are no proposed boundary changes or proposed changes in the method of levying the assessment. Included in the current agreement between the City and the Pleasanton Downtown Association, the City contributes funds to match the annual assessment revenue. This combined $130,000, consisting of the assessment revenue generated by the businesses in the BID and the City's matching funds, is projected to account for approximately 30 percent of the PDA's total 2021 funding sources. It is unknown how events will be allowed under the Alameda County Public Health Department health order. The PDA has provided a provisional budget including events planned during the year beginning in March (based on County allowances) which are projected to generate approximately 50 percent of the total 2021 revenue for the PDA. Associate memberships and corporate sponsorships account for the remaining 20 percent of the 2021 funding sources. As the first two steps in the process have been successfully completed, the City Council is now asked to hold a public hearing to hear any protest to the levy of the Downtown Page 2 of 3