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PDA , ,.... - .....„,, ,- . ,,, ... , _ <br /> Covid- 19 . • <br /> Messa <br /> # .v .,., ‘ ! <br /> , .... <br /> f kr....:Hik,i, , . :.,i . ,..z. v. ., . ... <br /> Al. <br /> p <br /> DOWNTOW �_ <br /> During Covid-19 the PDA has <br /> M <br /> taken an active role in ", ' ► <br /> informing our community of . - <br /> sr- <br /> the many ways they can safely a• - =- <br /> • vitivU48* <br /> support the downtown <br /> businesses they love. <br /> S111)1)011. 1 )OWIIOWII 1iLI(' V' <br /> IIIitiLti (k <br /> KEY ELEMENTS <br /> • Multifaceted approach - Use of weekly email blasts.webpage integration. <br /> daily social media promotion. monthly newsletters. etc. to disseminate <br /> information to the public <br /> • Information presented is conducive to supporting downtown businesses <br /> while also complying with all Federal. State. and County mandates <br /> • Information is timely and updated on a daily basis - Regular scanning of <br /> social media and continued contact with downtown businesses to keep our <br /> content current <br /> • Content is engaging and encouraging - Driving home the importance of <br /> suppporting our local businesses. thanking the community for their <br /> continued support. ensuring customers their safety is top of mind. etc. <br />