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04
City of Pleasanton
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CITY CLERK
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AGENDA PACKETS
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2020
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102020
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3/12/2021 1:29:20 PM
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CITY CLERK
CITY CLERK - TYPE
AGENDA REPORT
DOCUMENT DATE
10/20/2020
DESTRUCT DATE
15Y
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BACKGROUND <br /> The City and Pleasanton Downtown Association have worked closely to promote, <br /> enhance, and support downtown Pleasanton and its members since the inception of the <br /> association in 1984. A formal agreement outlining this City-PDA partnership has been in <br /> place, most recently renewed in 2019. This City-PDA agreement obligates the City to <br /> match the annual assessments paid by businesses in the Downtown Pleasanton <br /> Business Improvement District, this year projected to be around $75,000 in assessment <br /> revenues and around $75,000 for the City's match. In addition to the direct City <br /> contribution, the City provides a significant amount in indirect funding which includes <br /> staff time to administer the PDA assessments and contract, assistance and support for <br /> events, as well as the cost to maintain downtown planters, clean sidewalks, and <br /> contract for garbage pickup. The City-PDA agreement also formalizes the PDA's lead <br /> role in marketing and promoting the downtown to enhance the vitality of the district for <br /> the benefit of the businesses located within the district and for the community; notably, <br /> events have traditionally been a primary method to accomplish this objective. <br /> In November 2018, the PDA entered into a use agreement (Attachment 1) with the City <br /> to occupy the City-owned building located at 333 Division Street. Per this use <br /> agreement, the PDA began making rent payments on March 1, 2019, in the amount of <br /> $974 based on $1.00 per square foot for 974 square feet of rentable building area <br /> through December 31 , 2019. This totaled $9,740 for calendar year 2019. Beginning in <br /> early 2020, the PDA's annual use agreement automatically renewed, and in March <br /> 2020, the monthly rent was adjusted by the Consumer Price Index to $996. <br /> Throughout PDA's tenure, it has been solely responsible for management of its <br /> expenses, including a market-rate lease for office space. Since PDA has occupied the <br /> building at 333 Division Street, it has been responsible for utilities, interior maintenance <br /> based on daily use, and maintaining insurance while the use agreement is in effect. The <br /> City continues to be responsible for upkeep of the grounds and landscaping, the <br /> building roof and exterior walls, and the building security system as well as major <br /> maintenance such as exterior painting and weatherproofing, HVAC, windows, etc. The <br /> City or PDA may terminate the lease for any reason with 90-day written notice. <br /> DISCUSSION <br /> When the PDA's 2020 budget was presented to the City in late 2019, the combined <br /> assessment revenues and City match amount was projected to be approximately <br /> $150,000; this represented approximately 31 percent of the PDA's total 2020 funding <br /> sources. Events planned during the year were projected to account for approximately 53 <br /> percent of the PDA's total 2020 revenue, while corporate and other sponsorships <br /> account for the remaining 16 percent of the 2020 funding sources. <br /> Due to the Alameda County Public Health Officer's Shelter in Place Order which does <br /> not allow for large gatherings, the PDA canceled the following events: St. Patrick's Day <br /> Brew Crawl, Antique Fair, Concerts in the Park, Forkful, and Wine Stroll. Holiday- <br /> themed events including Halloween Brew Crawl and Spirit & Sweater Stroll are also not <br /> planned to take place. These canceled events represent approximately $136,500 that <br /> 2 <br />
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