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Attachment 1 <br /> The SBDC hosts COVID-19 Updates and Live Q&A meetings for organizations and <br /> businesses each week to receive updates from the US Small Business Administration's <br /> regional office in San Francisco on the federal relief programs. Relevant updates are <br /> provided on the COVID-19 Business Support webpage and in the COVID-19 Business <br /> Resources Newsletter. <br /> Business Support Fund <br /> Economic Development staff created a webpage and online application portal link for <br /> businesses to apply for the City loan, a tutorial on how to apply, Frequently Asked Questions, <br /> and overview of the fund program. <br /> www.cityofpleasantonca.qov/eddsupportfund <br /> As an example of one campaign to promote the loan program, testimonial videos were created <br /> featuring two loan recipients: JJ's Threading Salon and Creative Learners Child Care. The initial <br /> video with Shipra Channon, owner of JJ's Threading Salon, is available on the Business <br /> Support webpage and was shared in the June 25 newsletter, posted on the webpage and <br /> inPleasanton.com's social media platforms. The video was viewed on Facebook over 3,800 <br /> times and reached over 5,900 people on Instagram. <br /> ems _, <br /> „ txs <br /> Sao q.c9mov __.tM <br /> tb <br /> t <br /> Click to view video <br /> Transient Occupancy Tax Penalties Waiver <br /> Transient Occupancy Tax (TOT) quarterly payments were due on March 31, 2020 for the <br /> January-February-March quarter, and June 30, 2020 for the April-May-June quarter <br /> respectively. To allow the hotels to utilize the collected funds for near-term operating costs and <br /> employee retention due to loss of revenues, this program element suspended fines, penalties <br /> and interest for TOT payments as imposed by the Pleasanton Municipal Code. Both quarterly <br /> payments were due in full to the City on July 31, 2020. <br /> As Pleasanton is a city partner along with Danville, Dublin and Livermore in administering the <br /> Tri-Valley Tourism Business Improvement District assessment that funds Visit Tri-Valley, to be <br /> similarly in alignment regarding TOT payment collection, each of the four jurisdictions waived <br /> associated penalties and allowed the deferral of TOT payments as noted. Four Pleasanton <br /> hotels provided a written request for the waiver to Pleasanton's Director of Finance. <br /> 5 <br />