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Communication and Promotion <br /> COVID-19 Business Support webpages <br /> Several new webpages have been developed to provide information for and about <br /> businesses in Pleasanton: <br /> • COVID-19 Business Support—offering financial and other resources for businesses <br /> http://www.cityofpleasantonca.gov/gov/depts/ed/covid 19 business support.asp <br /> • Stay Safe, Support Local—offering ways the community can support local <br /> businesses <br /> http://www.cityofpleasantonca.gov/gov/depts/ed/covid 19 business support.asp <br /> • Open for Business-promoting restaurants and essential businesses that are open <br /> during the Shelter in Place Order <br /> http://www.cityofpleasantonca.gov/gov/depts/ed/covid 19 business support/ope <br /> n businesses.asp <br /> These webpages are updated continuously to provide current and relevant information <br /> as it becomes available. Staff is also coordinating with business partner organizations to <br /> share these pages and resources with their respective members. <br /> Cost: None <br /> Implementation: Underway <br /> COVID-19 Business Newsletter <br /> Development of a new electronic newsletter directed to Pleasanton-based businesses <br /> to share resources and information related to COVID-19; three issues have been <br /> distributed to approximately 4,900 business license holders. Similarly, a new COVID-19 <br /> community electronic newsletter is being distributed weekly to approximately 27,600 <br /> subscribers, in which a `Support Local' message is included to inform residents of ways <br /> to patronize local businesses. <br /> • City of Pleasanton COVID-19 Community Newsletter#1 3.27.20 <br /> • City of Pleasanton COVID-19 Community Newsletter#2 4.3.20 <br /> • City of Pleasanton COVID-19 Community Newsletter#3 4.10.20 <br /> Cost: None <br /> Implementation: Underway <br /> inPleasanton.com <br /> Promotion of many local restaurants and shops to a growing audience of more than <br /> 3,000 followers through the City's inPleasanton.com social platforms. Additionally, these <br /> messages are being shared by our business partners, other City social platforms and <br /> individual Pleasanton businesses to extend the reach of the messages. <br /> Cost: None <br /> Implementation: Underway <br /> Page 3 of 6 <br />