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Ordinance 2207 Page 7 EXHIBIT C Johnson Drive Economic Development Zone (JDEDZ) DRAFT Development Standards and Design Guidelines March 2017 Site Development Standards MINIMUM YARDS MAX. CLASS I ACCESSORY FLOOR MAX. STRUCTURES** Front One Side/ Rear AREA HEIGHT* Max. Min. Min. Both RATIO Height Side Rear Sides Yard Yard 35 feet 10 feet/20 15 feet 30% Office —80 40 feet 10 feet 15 feet feet feet Hotel — 65 feet Retail —40 feet *Measured as defined by Pleasanton Municipal Code (PMC) **Does not apply to trash enclosures Note: These standards would only be applicable to "new on vacant land" and/or "replacement of existing development" within the Economic Development Zone. These standards would not be applicable to pre-existing development within the Economic Development Zone, including pre-existing development within the Economic Development Zone made non-conforming as a result of Economic Development Zone improvements within the public right of way. Said pre-existing development would be considered consistent with the site development standards of the Economic Development Zone until such time said development is proposed for replacement, at which time, the site development standards and design guidelines of the Economic Development Zone shall apply. At the discretion of the Director of Community Development, replacement development may be permitted to follow site development standards of pre-existing development on the same parcel within the Economic Development Zone. These determinations will be made on a case-by-case basis. Purpose and Vision The purpose of these guidelines is to provide urban design guidance at the planning application stage in order to assess, promote and achieve appropriate development for all uses including large format retail stores, hotels, and other commercial uses within the Economic Development Zone. The specific site context and conditions will also be reviewed in conjunction with these Design Guidelines. Through the implementation of these Design Guidelines, the vision for the Economic Development Zone includes: • Creating a redevelopment area that provides business opportunities and employment. • Ensuring development consistency throughout the project area. • Encouraging visual continuity of the architecture in terms of mass, scale, materials, and color relative to adjacent development. • Achieving interesting, high-quality architectural design for all development, including large format retail buildings.