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Fund expenditures. In addition, a financing plan has been developed for the <br /> transportation improvements needed to support the JDEDZ that would utilize a sales tax <br /> sharing agreement. This agreement would allow the City to collect substantial sales <br /> taxes from Costco while undertaking major transportation improvements with area-wide <br /> benefits. <br /> RECOMMENDATION <br /> Staff recommends that the City Council: <br /> 1. Adopt a resolution certifying the RFSEIR (Attachment 1). <br /> 2. Adopt a resolution approving P14-0852, a General Plan Amendment to change the <br /> land use designations of the project site from Business Park (Industrial/Commercial <br /> and Office) and General and Limited Industrial to Retail/Highway/Service <br /> Commercial; Business and Professional Offices (Attachment 3). <br /> 3. Introduce an ordinance approving PUD-105, a Planned Unit Development (PUD) <br /> Rezoning of the project site from Planned Unit Development-General and Light <br /> Industrial (PUD-G&LI) District, Planned Unit Development-Industrial/Commercial- <br /> Office (PUD-I/C-O) District, and General Industrial (I-G-40,000) District to Planned <br /> Unit Development — Commercial (PUD-C) District (Attachment 4), subject to the <br /> recommended conditions of approval, uses list and JDEDZ Development Standards <br /> and Design Guidelines dated March 2017. <br /> FINANCIAL STATEMENT <br /> ALH Economics, an urban and regional economic consulting firm under contract to the <br /> City, prepared a fiscal impact analysis of the JDEDZ based upon the methodology and <br /> assumptions included in a fiscal impact study prepared for the JDEDZ in February 2015. <br /> The complete fiscal analysis is part of the Economic Analysis, which was included as <br /> Appendix A of the March 21, 2016 Final Supplemental Environmental Impact Report <br /> (FSEIR) (see Attachment 2), recirculated again in July 2019, and is available using this <br /> link: <br /> http://www.cityofpleasantonca.gov/jdedz <br /> The fiscal impact analysis results indicate on a worst-case basis, assuming all diverted <br /> sales (i.e., sales accruing to Costco as opposed to existing retailers in the area) are <br /> diverted from Pleasanton retailers (as opposed to retailers outside of Pleasanton), the <br /> JDEDZ is anticipated to generate a projected $1.4 to $1.7 million annual contribution to <br /> the City's General Fund at the completion of the first phase (which includes Costco and <br /> hotel uses). This net revenue estimate increases to $2.1 to $2.3 million annually upon <br /> full buildout of the JDEDZ. At full buildout these net fiscal revenues represent an annual <br /> contribution equivalent to approximately 1.7 percent to 1.9 percent of the City's General <br /> Fund expenditures. <br /> Page 2 of 23 <br />