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ATTACHMENT 2 the Agreement shall continue until December 31, 2024, or until terminated by either party as provided herein. (3) PROMOTION OF THE DISTRICT. A primary role of the Association shall be to market and promote the Downtown so as to enhance the vitality of the District for the benefit of the businesses located within the District and the community. (a) The Association shall identify its top priorities each year and communicate those to the City Council and City staff. (b) The Association shall focus a majority of its resources on efforts that are intended to draw patrons to the Downtown and define specific goals that support those efforts and that further advance the identified top priorities. (c) The Association shall assume primary responsibility for marketing and promotion of the District and shall work with the City Economic Development Director to prepare and implement an annual marketing plan. (d) The Association shall work to further the goals and initiatives set forth in the City's Downtown Specific Plan. At such time(s) as the Downtown Specific Plan is updated or amended,the Association will participate in the development of amended or new objectives and elements of the Specific Plan. (4) NATIONAL MAN STREET MODEL. The Association will adopt and implement the National Main Street Model as its governance and operational structure and actively maintain Main Street status as conferred by the National Main Street Program. Committees may be added as deemed necessary and will generally undertake the following efforts: (a) Events and Marketing: Oversee all activities to ensure coordination and the best utilization of promotions and marketing. (b) Design and Historical Review: Advise the City regarding all design and maintenance issues for the Downtown, and provide encouragement for individual property maintenance by merchants and property owners. (c) Downtown Vitality: Provide oversight of the Association's annual priorities and policies and projects that directly affect the overall vitality of the Downtown, including review of potential development projects. Assist the City's Economic Development Director,Economic Vitality Committee and City Council with issues affecting Downtown. The Association Board will appoint a representative to serve as liaison to the City's Economic Vitality Committee. (d) Executive: Provide financial oversight, development and evaluation of work plans of the other committees and the Association; communicate with other agencies and with the membership, including encouraging and soliciting involvement through 2