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051619
City of Pleasanton
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2019
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051619
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7/9/2021 4:08:35 PM
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9/16/2019 10:29:01 AM
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CITY CLERK
CITY CLERK - TYPE
MINUTES
DOCUMENT DATE
5/16/2019
DESTRUCT DATE
5Y
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• Has the revenue from the impact of the prosed Costco been modeled? <br />o Tina Olson confirmed noting Costco would net about $1.2 million annually to the <br />City, and added the JDEDZ would also allow for two hotels that would generate <br />additional Transient Occupancy Tax (TOT) revenues. <br />• There are new restaurants opening in Pleasanton —does that contribute much to sales <br />tax revenues? <br />o No, generally restaurants do not generate significant tax revenue. <br />o Property tax revenues sustain Pleasanton's general fund <br />• The proposed Stoneridge Shopping Center renovation, along with the new Workday <br />campus driving foot traffic to the mall, will help with the sales tax generated <br />o Stoneridge Shopping Center sales tax is generally similar to auto sales tax <br />revenues. <br />• ACA 13, if approved, will change the distribution of county sales tax that is collected <br />from online purchases: instead of being distributed based on the percent of sales tax <br />the city generates, it will be based on the location of where the online purchase is <br />delivered. <br />• Has the City communicated with residents how sales tax is allocated from online <br />shopping? <br />o No, this needs to be communicated and will be included in the support local <br />campaign. <br />• Comparison of Business to Business sales tax revenues to retail sales tax revenues <br />shows <br />o Business to Business is a larger percent, however it is declining (with retail <br />becoming a greater percent) based on <br />■ Companies are leaving Pleasanton <br />■ Businesses are buying online <br />• Do we know the percent of sales tax revenues from specific areas? For example, how <br />much sales tax revenue is generated from downtown? <br />o Downtown generates slightly less than $1 million annually <br />o It would be interesting to see the geographical breakdown at a future EVC <br />meeting. <br />o It was noted a recent article by Tim Hunt about Stoneridge Shopping Center <br />didn't offer good, factual information; correct data points should be shared with <br />the public. <br />Ellen Pensky McGraw provided an overview of her idea to support business to business <br />activity in Pleasanton — Pleasanton to Pleasanton (P2P) Business Portal — to encourage <br />businesses to work with each other. Ellen shared the concept's features: <br />• The portal is organized by business categories <br />• Businesses have the option to upload a 30 -second video to pitch their business <br />• Service would be free for businesses to use, with a potential fee for uploading a video <br />It was noted that a significant communication effort would be needed to make this portal <br />successful; Ellen/Bumblebee would provide the initial marketing at no cost. As envisioned, the <br />first year of the portal will be managed by Bumblebee, with the long term management still to <br />be determined. Further development of the site is estimated to be about $10,000. <br />Shareef Mandavi volunteered to consult and/or support a communications effort for the portal. <br />
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