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Specific Plan area, and limiting expansion of existing establishments. Additionally, the Council directed that potential amendments to existing land use regulations for massage uses be considered through the DSP update process. Accordingly, the Task Force considered various options for regulation of massage businesses, including prohibiting massage businesses downtown altogether, establishing limitations on their quantity/concentration downtown, and modifying use permit requirements such that Planning Commission review all proposed massage establishments (regardless of size). The Task Force was also advised of work currently underway to revise PMC Chapter 6.24 (business regulations for massage) by the City Attorney's Office and Police Department. When adopted, these regulations will be applicable to all massage businesses city-wide (not just applicable to downtown businesses). Staff intends to recommend requiring all massage professionals to hold a California Massage Therapy Council (CAMTC) certificate and all massage businesses to hold a City registration certificate, similar to a permit; as well as additional, more stringent operational requirements. Task Force Discussion and Direction The Task Force considered staff's evaluation of options, input from the community, and the potential modifications to PMC Chapter 6.24. The Task Force concluded that instead of regulating massage businesses solely within downtown, it would be beneficial and appropriate to address massage businesses on a city-wide basis through PMC Chapter 6.24. The Task Force voted unanimously to strengthen the massage ordinance in the Pleasanton Municipal Code (through the process currently underway) rather than add policies to the Downtown Specific Plan. Proposed updates to PMC Chapter 6.24 are expected to be brought forward for City Council consideration in May. Additionally, the Task Force voted to continue to exclude massage uses (as with other similar personal service uses) from those that would be considered '`active" in the Active Ground-Floor Overlay (see Active Ground-Floor Overlay discussion below for details on that topic). Staff Recommendation/City Council Discussion Consistent with the Task Force's direction, staff recommends using strengthened permit and certification requirements in PMC Chapter 6.24 to improve regulation of massage establishments, city-wide, rather than land use regulations focused exclusively in the downtown. When the modified PMC Chapter 6.24 is considered by the Council in the next couple of months, the Council may consider whether the proposed changes sufficiently addresses the community concerns that were the basis of the August 2018 Urgency Ordinance. If the Council finds that additional attention should be given to land use-related regulations for massage establishments (whether city-wide or for the downtown only), Page 3 of 15