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2. The Proposed Zone Would Enhance Pleasanton's Diversified Economic Base <br />Through Business Expansion, Consistent with General Plan Economic and Fiscal Element Policy <br />1 <br />Policy 1 of the City's General Plan Economic and Fiscal Element is to "Enhance <br />Pleasanton's diversified economic base through an aggressive business retention and expansion <br />program." Approval of the proposed Zone is key to facilitating the "aggressive" business expansion <br />envisioned by this policy. Without the approval of the Zone, the area would be likely to develop on a <br />parcel by parcel basis, and not benefit from a consistent framework for the City's review and approval <br />of new uses and projects in the EDZ area, resulting in a piecemeal, incremental approach to <br />development, typical of most small-scale non-residential development. <br />The proposed Zone would facilitate the redevelopment of land to a higher and better <br />use by creating a plan for development rather than an incremental approach. An incremental approach <br />would not likely provide the economies of scale (or degree of funding) necessary to provide needed <br />infrastructure improvements as the need arises, nor would it facilitate development of a major retail <br />anchor. An incremental approach would therefore not likely yield the scale of business expansion that <br />the proposed Zone would. <br />In addition, the proposed Zone contains design guidelines that will ensure a high <br />quality development that furthers the mission of the City's economic development goals and policies, <br />by providing assurance of high quality design and access to major transportation corridors that larger <br />retailers are attracted to. <br />E. Determination and Adoption of Statement of Overriding Considerations <br />The City Council has weighed the economic, legal, social, technological, and other <br />benefits of the proposed Zone, as set forth above in Section II.D, against the significant <br />unavoidable impacts of the proposed Zone identified in the SEIR (and discussed above in Section <br />II.A). <br />The City Council hereby determines that those benefits outweigh the risks and <br />adverse environmental impacts of the proposed Zone, and further determines that the proposed <br />Zone's significant unavoidable impacts are acceptable. <br />Accordingly, the City Council adopts the Statement of Overriding Considerations, <br />recognizing that significant unavoidable impacts will result from implementation of the proposed <br />Zone. Having: <br />1. Adopted all feasible mitigation measures, as stated herein and discussed in <br />the SEIR; <br />2. Rejected alternatives to the proposed Zone, as stated herein and discussed in <br />the SEIR; and <br />3. Recognized the significant unavoidable impacts of the proposed Zone, <br />the City Council hereby finds that each of the separate benefits of the proposed Zone, as stated <br />herein, is determined to be unto itself an overriding consideration, independent of other benefits, <br />63 <br />