14 - Laserfiche WebLink

• Approximately 180 people attended • July 19, 2016 — City Council hearing to accept initiative and direct staff to stop work on JDEDZ pending results of initiative • August 16, 2016 — City Council hearing to consider supplemental report on effects of initiative • August 29, 2017 — City Council hearing to introduce policy discussion on the required traffic mitigation improvements phasing and financing plan options • September 18, 2017 — City Council hearing to provide formal direction on the required traffic mitigation improvements phasing and financing plan options In addition to the public meetings listed above, staff has also used a number of other techniques to inform the public about the JDEDZ, including: direct mailers, newspaper articles, flyers posted at public facilities, verbal reminders about upcoming meetings, presentations to the Chamber of Commerce and the Economic Vitality Committee, and a social media campaign to notify the public about the proposed JDEDZ, using the City's website, Twitter, Facebook, and Nextdoor.com. Please also refer to the Master Response to Comments in the FSEIR regarding the proposed JDEDZ Public Notification Process, Community Workshops, and Hearings Dates. Local Business Impacts The Economic Impact Analysis (Economic Analysis) prepared by ALH Economics, an urban and regional economic consulting firm under contract to the City, indicates that impacts generated by the JDEDZ on the market area's2 existing retail environment would be limited. The Economic Analysis projects that Phase I sales in the JDEDZ (i.e., the sales resulting from a club retail use and a limited amount of general retail uses) could result in a decrease in annual sales by existing market retailers of approximately $26.7 million, or 0.9 percent of the market area's existing $3 billion in annual retail sales, which is a nominal impact. The proposed JDEDZ's effect on the local economy is projected to be focused in three specific retail categories: gasoline stations, home furnishings and appliances, and food and beverages. In the first two categories (gasoline stations, and home furnishings and appliances), sales within the JDEDZ would amount to a combined 1.1 percent or Tess of existing market area sales, which would not be considered substantial when spread among the numerous gas stations and home furnishing and appliance stores in the market area. While food and beverage sales within the JDEDZ would amount to 7.4 percent of existing market sales, the new market demand alone generated between now and buildout of the JDEDZ would be sufficient to recompense existing businesses for these potentially diverted sales. Accounting for the fact that sales diverted from existing stores to a club retail use would be widely dispersed among numerous supermarkets, ethnic food stores, and other small food markets (rather than 2 The "market area" for this study comprises 18 full census tracts and three partial census tracts spanning the City of Pleasanton, the majority of the City of Dublin, and some unincorporated Alameda County areas south of the City of Pleasanton and northwest of the City of Dublin. The market area was determined through review of drive times to the project site and the locations of other nearby club retail stores, with consideration also given to natural and man-made features, such as topography and freeway access. Page 13 of 22