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Pleasanton Downtown Association <br />Profit & Loss Budget Overview <br />January through December 2018 <br />2018 2017 Difference <br />Jan - Dec 2018 Jan - Dec 2017 <br />Income <br />Associate Memberships 15,000.00 29,000.00 (14,000.00) <br />City Contracts 140,000.00 136,000.00 4,000.00 <br />Alameda County Fair Tickets 0.00 0.00 0.00 <br />Miscellaneous 7,500.00 5,000.00 800.00 <br />Corporate Sponsorships 35,000.00 30,000.00 5,000.00 <br />Farmers Market 30,000.00 30,000.00 0.00 <br />Event Revenue <br />1st Wed. <br />Antique Fairs <br />October Brew Crawl <br />Concerts in the Park <br />Holiday Spirits Stroll <br />March Brew Crawl <br />Forkful <br />Spoonful <br />Summer Wine Stroll <br />Total Event Revenue <br />0.00 <br />11,000.00 <br />37,500.00 <br />7,000.00 <br />25,000.00 <br />37,500.00 <br />35,000.00 <br />30,000.00 <br />35,000.00 <br />80,000.00 <br />11,000.00 <br />37,500.00 <br />7,000.00 <br />25,000.00 <br />37,500.00 <br />27,500.00 <br />0.00 <br />30,000.00 <br />(80,000.00) <br />0.00 <br />0.00 <br />0.00 <br />0.00 <br />0.00 <br />7,500.00 <br />30,000.00 <br />5,000.00 <br />218,000.00 255,500.00 (37,500.00) <br />Total Income 445,500.00 485,500.00 40,000.00 <br />Expense <br />Annual Meeting <br />Board Expense <br />Design & Beautification <br />Dues and Subscriptions <br />Downtown Vitality <br />Gift Cards <br />Marketing <br />Member Expense <br />Insurance <br />Meals <br />Membership Mixer <br />Miscellaneous <br />Office Supplies & Expenses <br />Outside Services <br />Payroll Expenses <br />Payroll -Events & Comm. Manager <br />Payroll - Executive Director <br />Payroll - Office &Membership Manager <br />Payroll Taxes & Processing <br />Total Payroll Expenses <br />100.00 <br />800.00 <br />0.00 <br />1,000.00 <br />150.00 <br />3,500.00 <br />15,000.00 <br />500.00 <br />28,000.00 <br />2,500.00 <br />100.00 <br />750.00 <br />7,000.00 <br />5,000.00 <br />59,940.85 <br />120,065.44 <br />43,721.02 <br />18,000.00 <br />100.00 <br />800.00 <br />0.00 <br />1,000.00 <br />350.00 <br />3,500.00 <br />17,500.00 <br />500.00 <br />28,000.00 <br />2,500.00 <br />100.00 <br />750.00 <br />7,000.00 <br />5,000.00 <br />58,195.00 <br />116,568.39 <br />42,447.60 <br />18,000.00 <br />0.00 <br />0.00 <br />0.00 <br />0.00 <br />(200.00) <br />0.00 <br />(2,500.00) <br />0.00 <br />0.00 <br />0.00 <br />0.00 <br />0.00 <br />0.00 <br />0.00 <br />1,745.85 <br />3,497.05 <br />1,273.42 <br />0.00 <br />241,727.31 <br />235,210.99 6,516.32 <br />Postage and Delivery 500.00 500.00 0.00 <br />Promotions/Events <br />First Wednesday Street Parties 0.00 45,000.00 (45,000.00) <br />Installation Mixer 500.00 500.00 0.00 <br />Antique Fair 0.00 0.00 0.00 <br />Board Retreat 600.00 600.00 0.00 <br />Concert in the Park 4,800.00 4,800.00 0.00 <br />Forkful 9,000.00 7,500.00 1,500.00 <br />Magical Holiday Evening 0.00 2,500.00 (2,500.00) <br />Sizzling Saturdays 0.00 2,500.00 (2,500.00) <br />Sunday Fundays 0.00 500.00 (500.00) <br />