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▪ Continued to monitor the implementation and track the success of the Downtown Hospitality Guidelines. • Sent our monthly e-newsletter for members and a monthly Member to Member Promotions e- newsletter. • Distributed A Guide to Downtown Outdoor Displays to all BID members and available at the City for new businesses. • Created opportunities for business networking with three membership mixers in February, June (partnering with the Chamber of Commerce) and November. Held the PDA Installation Mixer — highlights included installation of the 2017 Board of Directors by Mayor Thorne, recognition of the departing directors and recognition of the 2016 NEAT award recipients. • Held the PDA's Annual Meeting (free for all members to attend) where the PDA Board provided a full review of 2016 for all PDA members in attendance. • Continued a proactive approach toward downtown vacancies by maintaining an inventory of potential tenants, assisting property owners in listing available properties and working with the city's Economic Development Director. Met with property owners, tenants, potential tenants and commercial agents. • Continued to work with the City to support the efforts underway as a result of the Parking Study and Implementation Plan and continue to address the ongoing need for parking stock management and growth throughout our downtown. • Sent over 65 press releases that were picked up by numerous media outlets throughout the Bay Area. We experienced very high media pick up which included numerous articles and live on- camera interviews by ABC 7, Fox News, CBS 5 and TV30. • Continued to increase strategic alliances and collaborate with community partners: Pleasanton Chamber of Commerce, Livermore Downtown Association, Firehouse Arts Center, Pleasanton Cultural Arts Foundation, Valley Humane Society, Museum on Main, Pleasanton Library, Pleasanton Heritage Association, Alameda County Fairgrounds, Livermore Valley Winegrowers Association, Tri-Valley Conservancy and Visit Tri-Valley. • Assisted numerous downtown communities providing tours and information as well as sharing the success of our organization and our downtown. Our Executive Director was a session presenter at the California Main Street Alliance Annual Conference in March. • Our Executive Director continues to serve as a member of the California Main Street Alliance Board of Directors and was re-elected as President of the Board for a second consecutive year. ▪ Received commendation for program achievements and recognized as both a California and National 2017 Main Street Community. ▪ Received recognition for the downtown district as "2017 Best of..." awards by the Pleasanton Weekly. • Maintained status as a Community of Character Organization. • Sustained focus on our 4 key priorities: Expand and Improve Parking in Downtown Continue to work closely with the City of Pleasanton to identify opportunities to add to the overall parking stock in Downtown and effectively manage the existing parking. Work with all stakeholders to execute the Downtown Parking Study & Strategy draft created in 2016. Also look at ways in which the overall traffic flow of Downtown can be improved (i.e.: left hand turn signal at St. John Street from northbound Main Street). 3