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Downtown Pleasanton BID 2017 Annual Report and 2018 Budget At the October 21, 2014, City Council meeting, the City and the Pleasanton Downtown Association (PDA) renewed a five-year funding contract whereby the City contributes funds to match the annual assessment revenue, to be remitted for the PDA to conduct programs and activities that benefit the downtown. The BID annual assessment revenue in 2018 is budgeted at $68,000. The assessment formula is based on the annual business license payment and is calculated as follows: • businesses located curbside and downstairs on Main Street are assessed at two times (2X) their business license; • businesses with a Main Street address located upstairs, or not curbside, are assessed at a rate of one and a half times (11/2X) their business license; • all other businesses (those located off Main Street) pay an amount equal to one times (1X) their business license. The minimum assessment is $50 and the maximum is $350. Non-profit businesses within the District are not assessed. The PDA budget includes a full-time Executive Director, a part-time Office Manager, and a full-time Events & Communications Manager to facilitate a year-round calendar of events as well as outreach throughout the year. The advisory board has provided a 2017 annual report and 2018 budget (Attachment 1). The report illustrates the organization's accomplishments during this year as well as comments on efforts toward the PDA's four key priorities: Expand and Improve Parking in Downtown Continue to work closely with the City of Pleasanton to identify opportunities to add to the overall parking stock in Downtown and effectively manage the existing parking. Work with all stakeholders to execute the Downtown Parking Study & Strategy draft created in 2016. Also look at ways in which the overall traffic flow of Downtown can be improved (e.g., left hand turn signal at St. John Street). Recruiting & Retaining Retail in Downtown Continue to work closely with the City of Pleasanton's Economic Development Department, Economic Vitality Committee and other key stakeholders to develop and encourage more 1st floor retail in Downtown, with a primary focus on Main Street. Research and evaluate possible options to employ incentive/disincentive strategies to encourage a healthy retail mix. Formal Review and Update of the Downtown Specific Plan Work closely with the City of Pleasanton to complete a full review and update of the 2002 Downtown Specific Plan to make this document more relevant and reflective of the current environment of downtown. Page 3of4