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3. Encourage the development of a diverse mix of uses in the City that would <br />promote long-term economic growth by generating substantial new <br />revenues for the City. <br />The goals of the proposed JDEDZ and associated General Plan amendment <br />and PUD rezoning are to: <br />1. Transforming the area into a thriving commercial corridor that capitalizes <br />on its location at the intersection of the 1-580 and 1-680 freeways; <br />2. Creating opportunities for new land uses and services in the community to <br />broaden the City's economic base, thereby generating new tax revenue to <br />support City services and programs; and <br />3. Streamlining the development review process for new land uses through <br />completed California Environmental Quality Act (CEQA) documentation <br />and in most cases staff -level review processes. <br />B. Description of Development <br />The JDEDZ entails the implementation of rules, regulations/review processes. <br />and design guidelines to allow for and facilitate future development and <br />redevelopment within the JDEDZ project area. As part of the proposed <br />JDEDZ, the City would also: specify fees and fee credits for prospective <br />uses. specify off-site improvements; and potentially execute one or more <br />Development Agreements with identified property owners. <br />The mix of uses expected to occur within the JDEDZ project area with full <br />buildout includes club retail (also known as warehouse club), hotel, <br />recreational facilities, and general retail establishments. Existing uses within <br />the JDEDZ project area would be "grandfathered" and operate and/or expand <br />until redevelopment activities are proposed for a specific parcel within the <br />project area. <br />With development of the JDEDZ, the project area could contain up to 535,490 <br />square feet of occupied building space, a net increase of 310,802 square feet <br />over the existing occupied buildings within the JDEDZ project area. It is <br />assumed that development of the JDEDZ project area would occur in two or <br />more phases, including an initial phase (Phase 1) during which Parcels 6, 9 <br />and 10 would be developed with hotel (132,000 square feet). club retail <br />(148,000 square feet), and general retail (43,903 square feet) uses; and one <br />or more future development phases. All new development would be subject to <br />a separate and subsequent development review process (e.g. Design <br />Review, Conditional Use Permit, Planned Unit Development, etc.) <br />