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• Streamlining the development review process for new land uses through completed California Environmental Quality Act (CEQA) documentation and in most cases staff- level review processes. As envisioned, the allowed land uses in the area would be greatly expanded to include a wider range of commercial uses. Existing uses would be permitted, conditionally permitted, or otherwise protected by "grandfather" provisions, meaning existing businesses in the JDEDZ will be allowed to operate, undertake modest expansions, and potentially relocate within the JDEDZ. To evaluate the potential environmental effects of changes to the General Plan land uses and zoning districts in the area, a Draft Supplemental Environmental Impact Report (DSEIR) and Responses to Comments Document, comprising a Final Supplemental Environmental Impact Report (FSEIR), were completed pursuant to the California Environmental Quality Act (CEQA) and distributed to the public between September 2015 and March 2016, respectively. The City also held two Community Meetings, a Planning Commission work session, and a joint Planning Commission/City Council work session on the JDEDZ to provide information about the effort and to solicit public input. Information about the project was also posted on the City's website and distributed via social media. 2016 Initiative Measure In June 2016, a group known as "Citizens for Planned Growth" submitted an initiative measure that would prohibit retail uses of 50,000 square feet or greater within the JDEDZ, effectively precluding the establishment of club retail uses. On July 12, 2016, the Alameda County Registrar of Voters certified that the measure contained the necessary signatures to qualify for the November 2016 ballot. On July 19, 2016, the City Council voted to accept the Alameda County Registrar of Voters Certification of Sufficiency regarding the signatures and decided to put the matter on the November ballot. At that time the City also undertook a Comparative Analysis (published in August 2016) comparing the environmental, fiscal and economic effects of the JDEDZ to the program that would be implemented as part of the initiative measure. The measure was ultimately defeated by voters (approximately 63 percent of voters voted to reject the measure) on November 8, 2016, potentially allowing the JDEDZ to move forward if supported by Council. Transportation Network Mitigations As part of the CEQA process, several transportation impacts were identified and mitigation measures were developed to ensure levels of service, vehicle queue spillback, and freeway ramp operations would continue to operate at acceptable levels with implementation of the JDEDZ. These traffic and transportation impacts and mitigation measures are summarized below. Additionally, staff has provided a phasing and financing plan within this report for Council consideration and comment, which is the focus of this workshop. Full details on each transportation impact and mitigation measure can be found in the previously distributed DSEIR, which is also available using this link: www.citvofpleasantonca.00v/JDEDZ Page 2 of 16