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SUPPLEMENTAL MATERIAL
City of Pleasanton
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CITY CLERK
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2017
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041817
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SUPPLEMENTAL MATERIAL
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4/19/2017 2:13:27 PM
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4/18/2017 1:37:44 PM
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CITY CLERK
CITY CLERK - TYPE
AGENDA REPORT
DOCUMENT DATE
4/18/2017
DESTRUCT DATE
15Y
DOCUMENT NO
SUPPLEMENTAL MATERIAL
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The first floor of Main Street is built out, so the potential areas for <br /> expansion of buildings are above the first floor, and on the side streets. At <br /> those locations (mainly former residential lots) the lot configurations make <br /> suburban parking and street front buildings very difficult to build <br /> physically. Economically, to get more building intensity at the 100% corner <br /> of the Starbucks site, the City had to, in effect, waive the physical parking <br /> requirement and waive the in lieu parking fees. On the second floor and on <br /> the side streets, the economics are more challenging than at the 100% <br /> corner. <br /> One measure of vitality is sales tax revenue. Sales tax revenue is less <br /> than it was in the prior fiscal year, and even less than it was in 2005-2006 <br /> (attachment). The dreaded nail salons, banks, offices, and even potentially <br /> residential uses fit easily on the second floors and on side streets and bring <br /> more people into downtown, feeding customers to the retail and <br /> restaurants. <br /> If you want more buildings to get built in downtown Pleasanton, we need <br /> increased public parking and rules that allow those increased public <br /> parking spaces to be purchased as in lieu parking for new buildings. The <br /> recommended policy set forth in bold above is a key step in having our <br /> Specific Plan update lead to real increased vitality in downtown <br /> Pleasanton. 1110 <br /> My Planning Commission comments are attached. <br /> Respectfully submitted, <br /> Peter MacDonald <br /> Law Office of Peter MacDonald <br /> 2 <br />
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