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Downtown Parking Strategy and Implementation Plan—Public Comments ATTACHMENT 3 <br /> congestion. That brings increased vitality-customers, residents, sales, employees, <br /> suppliers,and the critical mass that makes a downtown vital. <br /> Public parking is the boring but necessary infrastructure for a successful downtown. <br /> Some City capital improvement funding(i.e.subsidy)to improve public parking lots <br /> would be a good investment in vitalizing the downtown core. Consider the property tax <br /> impact: In the Spring Street example,the 12,600 additional sq. ft. of building space,at <br /> $300 per sq. ft. for construction (or upon first sale)would add$3,780,000 to the City's <br /> assessed value. There would also be increases in sales tax revenue. <br /> Conclusion <br /> The City needs to proactively create public parking spaces now as parking saturation is <br /> being reached. There are cost effective solutions available which could increase public <br /> parking at locations where parking is needed now. <br /> For submittal to Downtown Vitality Committee, March 25,2015 <br /> PDA Parking Committee: <br /> Peter MacDonald—primary author <br /> Judy Wheeler <br /> Vera Revelli, Chair <br /> Attachment: <br /> Hexagon Parking Survey Results for Downtown Pleasanton, September 23,2013 <br /> References: <br /> (1) Karlin-Resnick, Joshua, and Rachel Weinberger. Parking in Mixed-Use Districts: <br /> Oversupplied No Matter How You Slice the Pie. Transportation Research Record, <br /> August 1, 2014. <br /> (2) Millard-Ball,Adam, Rachel Weinberger, and Robert Hampshire. Is the curb 80% <br /> full or 20%empty: Assessing the impacts of San Francisco's parking pricing <br /> experiment? Transportation Research Pate A: Policy and Practice, No. 63,2014, pp. <br /> 76-92. <br /> 7 <br /> Provided to Planning Commission for March 8,2017 Meeting and City Council for April 18, 2017 Meeting 21 <br />