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The top ten strategies identified are: 1. Complete Parking Strategy for Transportation Corridor (Strategy 1.5.10) 2. Enhanced Time Restrictions (Strategy 1.4.1) 3. Wayfinding (Strategy 1.4.2) 4. Designated Employee Lots or Permits (Strategy 1.3.1) 5. Bicycle Access and Trail Connectivity Improvements (Strategy 1.2.1) 6. Private Lot Utilization for Weekends and Evenings (Strategy 1.5.3) 7. Identify Opportunity Sites for Surface Parking (Strategy 1.5.11) 8. Establish Transportation Demand Management Association (Strategy 1.1.3) 9. Short Term Bicycle Parking (Strategy 1.2.2) 10.Loading Zone time of day restrictions (Strategy 1.5.5) Implementation of Strategy 1.5.10, identified as the first of the top ten strategies, would require the preparation of a design and approval of funding for completing the parking and trail improvements along the Transportation Corridor. Although this would be a substantial effort, it is one of the more cost effective strategies for providing additional parking (estimated at $20,000 per space, including construction of multi-use trails, lighting, gathering areas and other amenities, but excluding land acquisition costs incurred at the time the City purchased the land and excluding technical studies). This strategy, if funded, can be implemented in the near-term. Staff is also proposing that final version of the plan revise this strategy as a two-fold approach, with the first step of this strategy (1 a) involving updating and finalizing the design of the transportation corridor; and the second step (1 b) involving proceeding with construction and implementation. Effectiveness of Strategies. Where research was available, Fehr & Peers added information on the impact of individual strategies to reduce parking demand or increase parking supply. This information has been added to Table 6 of the Parking Plan where warranted and is generally shown as a percentage range estimate. For example, Strategy 1.1.2 for a Transportation Information Center is estimated to decrease parking demand by 1 to 3%. New Strategies. Several new strategies have been added to Table 6 (Potential Parking Management Strategies): Strategy 1.5.11 (Identify Surface Parking Opportunity Sites) is to identify vacant or underutilized property that could be converted to public parking, and Strategy 1.5.12 (In-Lieu Parking Fees), references the in-lieu parking fee program and notes that in-lieu fees should be periodically reviewed and adjusted by the City Council. Strategy 1.3.5 (ADA Parking Supply Review) has been added so that the number and location of on-street ADA designated stalls can be periodically reviewed (please also see the Public Notice and Comments section of this staff report). Potential Parking Structure Site. In the Parking Structure Feasibility and Cost section of Chapter 4, the existing City-owned public parking lot on Peters Avenue has been added as a fourth potential parking structure site. The existing 85-space lot could potentially accommodate a 181-space garage, resulting in a net gain of 96 spaces, with an average Page 3 of 7