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Pleasanton Downtown Association <br /> Profit & Loss Budget Overview <br /> January through December 2017 <br /> 2017 2016 Difference <br /> Jan-Dec 2017 Jan-Dec 2016 <br /> Income <br /> Associate Memberships 29 000 00 29 000 00 0 00 <br /> City Contracts 136 000 00 131 000 00 5 000 00 <br /> Alameda County Fair Tickets 0 00 1 000 00 (1 000 00) <br /> Miscellaneous 5 000 00 4 300 00 800 00 <br /> Corporate Sponsorships 30 000 00 22 000 00 8 000 00 <br /> Farmers Market 30 000 00 5 000 00 25 000 00 <br /> Event Revenue <br /> 1st wed 80 000 00 110 000 00 (30 000 00) <br /> Antique Fairs 11 000 00 11 000 00 0 00 <br /> October Brew Crawl 37 500 00 35 000 00 2 500 00 <br /> Concerts in the Park 7 000 00 7 000 00 0 00 <br /> Holiday Spirits Stroll 25 000 00 20 000 00 5 000 00 <br /> March Brew Crawl 37 500 00 35 000 00 2 500 00 <br /> New Event September 27 500 00 <br /> Summer Wine Stroll 30 000 00 30 000 00 0 00 <br /> Total Event Revenue 255 500 00 248 000 00 7 500 00 <br /> Total Income 485,500 00 440,300 00 28,300 00 <br /> Expense <br /> Annual Meeting 100 00 100 00 0 00 <br /> Board Expense 800 00 800 00 0 00 <br /> Design&Beautification 0 00 0 00 0 00 <br /> Dues and Subscriptions 1 000 00 1 000 00 0 00 <br /> Downtown Vitality 350 00 350 00 0 00 <br /> Gift Cards 3 500 00 3 500 00 0 00 <br /> Marketing 15 000 00 17 500 00 (2 500 00) <br /> Member Expense 500 00 500 00 0 00 <br /> Insurance 28 000 00 26 500 00 1 500 00 <br /> Meals 2 500 00 2 000 00 500 00 <br /> Membership Mixer 100 00 100 00 0 00 <br /> Miscellaneous 750 00 600 00 150 00 <br /> Office Supplies&Expenses 7 000 00 6 500 00 500 00 <br /> Outside Services 5 000 00 5 000 00 0 00 <br /> Payroll Expenses <br /> Payroll Events&Comm Manager 58 195 00 61 739 07 (3 544 07) <br /> Payroll Executive Director 116 568 39 113 173 20 3 395 19 <br /> Payroll Office&Membership Maria 42 447 60 38 173 20 4 274 40 <br /> Payroll Taxes&Processing 18 000 00 18 000 00 0 00 <br /> Total Payroll Expenses 235 210 99 231 085 47 4 125 52 <br /> Postage and Delivery 500 00 500 00 0 00 <br /> Promotions/Events <br /> 1st Wednesday 45 000 00 60 000 00 (15 000 00) <br /> Installation Mixer 500 00 500 00 0 00 <br /> Antique Fair 0 00 0 00 0 00 <br /> Board Retreat 600 00 600 00 0 00 <br /> Concert in the Park 4 800 00 4 800 00 0 00 <br /> Sizzling Saturdays 2 500 00 4 000 00 (1 500 00) <br /> New Event September 7 500 00 0 00 7 500 00 <br /> October Brew Crawl 5 500 00 5 500 00 0 00 <br /> Holiday Spirits Stroll 4 500 00 4 500 00 0 00 <br /> March Brew Crawl 5 500 00 5 500 00 0 00 <br /> Magical Holiday Evening 2 500 00 2 500 00 0 00 <br /> Sunday Fundays 500 00 500 00 500 00 <br />