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BACKGROUND In March 2016, a group calling itself "Citizens for Planned Growth in the Johnson Drive Economic Development Zone" filed a Notice of Intent to Circulate Petition with the City Clerk. The proponents of the initiative submitted their petition in June 2016. After examination, the County Registrar of Voters certified that the petition contains the required number of signatures. The initiative proposes a General Plan amendment for the Johnson Drive Economic Development Zone area. The Johnson Drive area comprises 12 parcels comprising over 40 acres generally east of Johnson Drive and north of Stoneridge Drive. The initiative would add a new program to the Land Use Element of the General Plan that would: (a) encourage retail uses less than 50,000 square feet, highway and service commercial uses, and business and professional offices in the Johnson Drive area; and (b) prohibit retail uses (including club retail) 50,000 square feet or greater in the Johnson Drive area. As stated in the initiative's Notice of Intent, the initiative is in response to the City's consideration of the Zone. The Zone is being studied based on the City's Economic Development Zone Program adopted in April 2014. Consideration of the Zone has been proceeding with preparation and circulation of environmental documents, community meetings, and a joint Council and Planning Commission workshop. The City's public process for the Zone includes the study of potential General Plan amendments, rezoning, a planned unit development, development agreement, and other actions to allow retail, including a possible Costco, hotels, and other uses. If the initiative were to be adopted, a potential Costco (about 148,000 square feet in size) would not be permitted in the Johnson Drive area. On July 19, 2016, the City Council voted to accept the Alameda County of Registrar of Voters Certification of Sufficiency regarding the signatures, and decided to put the matter on the November 8, 2016 ballot. DISCUSSION The Council requested a supplemental report which is the same as a Section 9212 Elections Code report, but on a different schedule, to evaluate the initiative. The supplemental comparative analysis report provides analyses of the following topics: • Fiscal Impact • Economic Impact • Aesthetics/Community Character • Traffic • Air Quality • Noise • Other Environmental Topics • Consistency with General Plan Page 2 of 4