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ENDEL OSEN Oakla d Broadway,94607-4036 I F: 510-808-47501 I 510-808-4751 o son@wendel.com BLACK&DEAN"r SUPPLEMENTAL MATERIAL July 19, 2016 Provided to the City Council After Distribution of Packet VIA ELECTRONIC MAIL ONLY Date 7 a° Mayor Jerry Thorne and Members of the Pleasanton City Council City of Pleasanton 123 Main Street Pleasanton, CA 94566 Re: Citizens for Planned Growth Request for Placement of Initiative on November Ballot Dear Mayor Thome and Councilmembers: Our firm represents William Wheeler, one of the proponents of the Citizens for Planned Growth in the Johnson Drive Economic Development Zone Initiative (the "Initiative"). We are pleased the Alameda County Registrar of Voters has certified the sufficiency of the signatures to qualify the Initiative for the November ballot and that the issue of whether to place the Initiative on the November ballot is before you this evening. We strongly urge the City Council to place the Initiative on the November ballot and to do so this evening. The Initiative is qualified for the upcoming general election and there is simply no valid reason to delay the Initiative until an expensive Spring 2017 special election. We would also suggest that an Elections Code "9212 Report" is unnecessary and duplicative of work which has already been undertaken by the City and its consultants through the environmental review process and the Johnson Drive Economic Development Zone ("JDEDZ" or"Zone") process. As the agenda report points out, a 9212 Report can encompass a number of topics, including the fiscal and environmental impacts of the proposed Initiative, among other things. Here, not only has a Draft Supplemental Environmental Impact Report ("DSEIR") been prepared which analyzes the JDEDZ Project's impacts, but a substantive Economic Impact Analysis has also been prepared to assess the JDEDZ Project's fiscal impacts. The DSEIR analyzed the environmental impacts of Alternative 2 (the "Reduced Retail Alternative), which is the Project without the club retail use. Further, the March 2016 Economic Impact Analysis assessed the impacts generated by the Zone on the market area's existing retail environment, the economic impacts of the project on the local economy,project sales estimates and impact analysis and the project's cumulative economic impacts (see ALH Economics Report). The Economic Impact Analysis specifically addresses the economic impacts of the club 020733.0010\4375311.1