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7. The Johnson Drive EDZ traffic impacts and related air quality impacts will significantly reduce the suitability of the area for uses such as administrative, professional office, research, and general and limited industry. Section 3. Purpose and Intent. In enacting this Act, the people of the City do hereby declare it is their purpose and intent to: 1. Encourage the development of business and professional offices, small scale retail, highway and service commercial uses in the Johnson Drive EDZ by preserving the area for such uses and prohibiting large scale retail uses, which would cause traffic and environmental impacts that would detract from the attractiveness of the zone for business and professional office, small scale retail, highway and service commercial uses. 2. Ensure that citizens of Pleasanton have diverse job opportunities close to home, not just entry level retail jobs. 3. Encourage large -scale retail uses in locations within the City that meet the General Plan goal of achieving a coordinated, efficient and environmentally sensitive pattern of development within the Tri- Valley area. Section 4. Pleasanton General Plan Amendment A new Program 15.6 shall be added to Policy 15 of Section 2.0 (Land Use Element) of the Pleasanton General Plan 2005 -2025 to read as follows: Program 15.6: (a) Encourage retail uses of less than 50,000 square feet, highway and service commercial, business and professional offices in the Johnson Drive EDZ; and (b) Prohibit retail uses (including club retail) of 50,000 square feet or more in the Johnson Drive EDZ. For purposes of Program 15.6, the Draft Supplemental Environmental Impact Report identifies the Johnson Drive EDZ as twelve parcels of land covering approximately 40 acres. The Johnson Drive EDZ is generally located in the southeast corner of the intersection of Interstate 680 and Interstate 580. Eleven of the parcels front Johnson Drive and one parcel fronts Commerce Circle. The precise location of the Johnson Drive EDZ is shown on Figure 3 -2 (Johnson Drive Economic Development Zone - Project Location Map) and Figure 3 -3 (Parcel Subdivision) attached hereto as Exhibit A and incorporated herein as part of this initiative. Section 5. Exemptions for Certain Projects. A. Section 4 of this initiative shall not apply to any development project or ongoing activity that 2