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• Enforcement Strategies — Consider reducing parking time limits on Main Street to encourage more frequent turnover (where longer time limits could be provided on side streets or off - street parking lots), and enforce existing time limits on Main Street. • Employer Strategies • Measures to Encourage Use of Other Travel Modes — Encourage businesses to provide employees with subsidized transit passes and /or allow employees to deduct transit passes from paychecks before taxes as a pre -tax incentive, provide a cash subsidy to employees who commute by bike, encourage businesses to provide bicycling equipment and /or raffle prizes, gift cards or other incentives to employees, require projects involving building expansion or new construction to include changing rooms with lockers and showers. • Strategies to Manage Parking Locations — If employee parking lots are identified, then provide the opportunity for employees to register for parking permits to access off - street lots near Downtown, incorporate valet parking, particularly for uses such as restaurants, and provide designated carpool or vanpool spaces. Updates to Downtown Specific Plan The Parking Plan suggests amendment of the Downtown Specific Plan to allow for parking pricing. A current Downtown Specific Plan policy restricts the installation of parking meters within the Downtown area, but the Parking Plan indicates that parking pricing is often an effective strategy to manage existing parking supply to distinguish parking locations that are in demand versus those that are more often available. Implementation Plan To successfully manage parking supply and demand in Downtown Pleasanton, the Parking Plan organizes parking demand management strategies (summarized above in this report) that can be implemented in the immediate future, in the near -term, and in the long -term, and distinguishes between those that manage the existing parking supply, increase parking supply, and involve updates to City policy documents such as the General Plan, Downtown Specific Plan, and the Pleasanton Municipal Code. A tiered cost system (high, medium, low) related to each strategy is combined with an "effectiveness" rating. For example, a parking structure is rated as a high monetary cost item with a high effectiveness, whereas installation of short-term bicycle parking is rated as a low cost item, and as a supportive measure. Staff has recently worked on implementing the following measures to improve parking availability in Downtown Pleasanton: • Enforcement — Since March of this year, the Police Department has issued over 130 enforcement tickets to vehicles parked in time - restricted parking stalls longer than the allowed time. Staff expects continued enforcement to result in greater turn -over of parking, particularly within the spaces that are in greatest demand. Page 7 of 9