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8. Will the City be offering incentives to promote redevelopment of the JDEDZ? A portion of the new City revenues projected to be generated by new business activities within the JDEDZ may be used to fund traffic improvements along Johnson Drive,Stoneridge Drive,and 1-680. The City currently estimates that these improvements may total$15-$16 Million. Combining funds to be provided by the JDEDZ developer, potentially State or Federal transportation funds, and City traffic impact fee contributions or waivers or deferrals,would allow these traffic improvements to be built. The financial responsibility for these improvements will be identified in the Development Agreement(DA),an agreement between a property owner and/or applicant and the City that specifies future investments to be made by the applicant in exchange for a legally-binding right to develop a project. Because some of the freeway-related improvements require Caltrans(State) approval,the City will work closely with Caltrans to ensure the improvements are adequately designed and progress expeditiously through the approval process. 9. What are some potential benefits of the JDEDZ? The JDEDZ would allow for a rebirth of this highly visible and underutilized area,which could have positive effects on the City's tax base.The Fiscal Impact Analysis prepared for the project(included in Appendix C of the Draft Supplemental Environmental Impact Report [DSEIR] is available here http://www.citvofpleasantonca.gov/JDEDZSEIRSept2015 and indicates that existing development in the JDEDZ site provides minimal net fiscal benefit to the City($84,800 annually)due to old buildings, vacant land, and uses that do not generate high levels of tax revenue. In addition, developing the site in accordance with existing land use rules would also generate minimal net fiscal benefit to the City($338,500 annually), chiefly because these rules do not allow for high-revenue-generating uses. The Fiscal Impact Analysis indicates that full redevelopment of the proposed JDEDZ would generate approximately$1.7 million to$2.6 million annually. Other potential benefits of the JDEDZ could include additional shopping opportunities and hotel rooms that will allow residents and visitors to spend locally and stay in the Pleasanton. In addition,the JDEDZ is expected to generate new jobs, which would likely increase local economic activity. A Fiscal Impact Analysis was proposed that analyzes the effects of the JDEDZ on City revenues and costs (see Appendix C of the DSEIR). Staff is currently undertaking an expanded study of the project's economic effects from a wider range of retail and commercial uses,which will be released to the public when it is available. The study will look broadly at impacts on local businesses and overall costs/benefits of the project to the community. This section of the FAQ will be updated when the Response to Comments and Final Supplemental Environmental Impact Report are published. 10. What are some of the potential impacts of the JDEDZ? The City analyzed the potential environmental effects of the JDEDZ in the DSEIR which was published in July 2015 and for which the public comment period was extended beyond the required 45 days to 67 days. Comments are now being accepted until November 23, 2015. The DSEIR, 4