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they try to do is operate as many hours of the day as possible for anything they can that makes sense for the demographic they are going after. Commissioner Posson inquired what would not make sense. Mr. DeBlasi replied that in Pleasanton, what would probably not make sense is to do hip-hop events where they would be pulling in people from more than ten miles away who would maybe prefer to dance to hip-hop and that type of stuff. Commissioner Posson noted that public school programs is mentioned on page 3 of Exhibit B and inquired how those work. Mr. DeBlasi replied that this would be events for young people such as teen dance parties where they team up with a bunch of different people for a star search dance party, open mike, and different contests where they hopefully would do viral social media to get the young people in the community that dance or sing. He indicated that they interact with the schools themselves and try to figure out with them if they need anything, such as jerseys for their softball team. He noted that this actually lessens their marketing budget because they would not have to spend money to market per se. He added that they try to do attractive things with them, including sponsoring cheerleaders for cheerleading competitions; they have worked with Mothers Against Drunken Driving to keep the children off of the street, and with different organizations who try to keep teens safe. Commissioner Posson stated that Mothers Against Drunk Driving (MADD) kind of intrigues him because it would be an alcohol establishment working with Mothers Against Drunk Driving. Mr. DeBlasi explained that part of what they are doing is showing that young people can have a fun environment and dance and that they do not have to have any form of alcohol or drugs to do so. Commissioner Posson inquired if MADD has programs designed around that type of activity. Mr. DeBlasi said no. He indicated that they have reached out to MADD in the past and that MADD has actually come to them, giving them a pat on the back for having nights that are actually safely ran. He stated that they have female security and do not let anyone over 18 years in the club unless they have a High School ID because a lot of times, the place can end up like raves if older people are allowed in, including people over 21 years who are looking to prey on younger males and females. He indicated that they have tried to separate these age groups and that they have been very successful at that. PLANNING COMMISSION MINUTES, February 27, 2013 Page 10 of 22