SUPPLEMENTAL MATERIAL - Laserfiche WebLink

Mr. DeBlasi replied that the evolution of that is tricky because marketing has to be directed towards the restaurant first, kind of like in South Beach or in Spain; and in the night time, they would move the tables and chairs, and people come out and dance. He indicated that if their marketing promotes that they are a nightclub and also do teens and 18-and-up and have great food, it would not work because it would be confusing; adults would be saying that they will be eating dinner at the same place their my son and granddaughter were two weeks ago. He stated that what they do is have billboards and go after the foodies; they try to do direct marketing by using different ways of working with the local colleges and with high schools for the younger demographics; it then kind of evolves into the nightclub. Mr. DeBlasi stated that for the past 20 years, their Contra Costa club has always been known for its Wednesday and Thursday Locals Night. He indicated that there was Bobby McGee's many years ago, and there is Blue Tattoo and a dozen other places so it was pretty easy to do a 21-and-up on Thursdays. He stated that it is called the "bridge and tunnel crowd" for people who stay in the area during the week but probably go to the more upscale crowd in San Francisco on a Friday or Saturday night. He noted that there is a huge daytime population between the two business parks in Pleasanton and San Ramon, and he would like to try to keep that daytime population in this area to spend their money here and save a drive and, hopefully, traffic as well. He added that they also have Taco Tuesday Nights. Commissioner Posson asked Mr. DeBlasi if his business plan would close if it is restaurant only without a nightclub. Mr. DeBlasi replied that the restaurant hours are all night. He indicated that the ratio of food to alcohol goes down after 11:00 p.m., but food is available all night. He stated that the best case scenario would be: they have happy hour at 5:00 p.m.; they are crowded from 7:00 p.m. to 10:00 p.m. for dinner; the younger people start to leave at 10:00 p.m., and the 21-and-up night, the over-21 start to come in; more people start to show up at 11:00 p.m. with a base of the people who were there for dinner as it evolves into a nightclub. He added that sometimes they close earlier than 2:00 a.m. because a lot of people do not actually stay until then, and so much of the business is done in the earlier hours. Commissioner Posson stated that he must have misread this because he thought the plan was to stay open until 9:00 p.m. and then use the time from 9:00 p.m. to 10:00 p.m. to convert to a nightclub. Mr. DeBlasi replied that the plan is not exactly that way. He indicated that they start staffing at 9:00 p.m., setting up security and keeping an eye out as they do not want people in the club if they do not have an ID. He further indicated that they want to serve food as late as possible; they do not want to push people who are eating dinner out the door; they do not want to have last seating at 8:30 p.m. because that would stifle back the dinner crowd. He reiterated that this is more of a fun place and not just the place where everyone goes just to dance a lot but one where people will dance where they PLANNING COMMISSION MINUTES, February 27, 2013 Page 8 of 22