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Modified Adjustment Reflecting Survey Data and Recycling Interests <br /> As part of its review of the Crowe Horwath report, the Subcommittee expressed concern <br /> that PGS's service cost for residential customers with 35-gallon service is 10.97% <br /> above the average for Alameda County cities (Attachment 3) while the service cost for <br /> residential customers with 96-gallon service is 44.92% below the average for these <br /> cities. This discrepancy results, in part, from the fact that up until the start of the City <br /> curbside recycling program implemented in 2009, all Pleasanton residents had 96- <br /> gallon service, which was historically below area averages. However, while many cities <br /> have shifted some burden of the overall cost of refuse services to users with larger <br /> refuse carts as an incentive to recycle and to reflect the anticipated increased disposal <br /> costs, Pleasanton has not fully embraced this practice. As such, the 96-gallon service <br /> remains low. This issue was also addressed in December 2014 when the City Council <br /> approved a lower percentage increase for 35-gallon residential customers. <br /> Staff recognizes that maintaining lower 35-gallon can service rates is widely used, but <br /> historically, the City Council has decided against this model for a number of reasons <br /> including: <br /> . The community is comprised of many large homes and families that may not be able <br /> to meet their needs with a 35-gallon cart <br /> • The cost difference may lead to increased disposal of non-recyclable material in the <br /> recycling or green waste carts when 35-gallon can capacity is reached <br /> . It may not accurately reflect the cost of collection service since there is not a <br /> significant difference between the cost of servicing 35-gallon and 96-gallon carts <br /> Notwithstanding the above, PGS indicates that use of the 35-gallon service has <br /> increased significantly and currently approximately half of all residential customers are <br /> subscribed to this service. As a result, there is more concern with the inequity in rates <br /> than has existed previously. Further, and equally as important, is the fact that the City <br /> needs to continually increase the emphasis on active recycling and the use of smaller <br /> refuse carts can act as a positive incentive to accomplish this goal. <br /> As discussed with the Subcommittee, there are two critical components involved in <br /> determining the variable rate increase related to these two rate options (across the <br /> board vs. variable). The first is simply shifting a portion of the anticipated revenue from <br /> the current 35-gallon customers to 96-gallon customers and this is easily accomplished. <br /> However, the second requirement is more variable involving estimating the number of <br /> customers who may decide to migrate from 96-gallon service to 35-gallon service as a <br /> means of realizing cost savings and increasing recycling efforts. This latter step (i.e. <br /> migration) is difficult to estimate and led to some of the revenue deficits PGS <br /> experienced in 2011 when more than the anticipated number of customers migrated <br /> from 96-gallon can service to 35-gallon can service as part of the implementation of the <br /> residential curbside recycling program. <br /> To address the above migration issue, PGS has estimated a 4% migration of customers <br /> to 35-gallon service and this is factored into the rate adjustment amount. If the actual <br /> Page 4 of 6 <br />