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Based on the data from this parking study, next steps to develop short- and long-term parking options for City Council consideration include: e Identify and prioritize opportunity sites for surface parking and accompanying processes that will position the City to: (1) consider a purchase when a property becomes available, (2) work with a property owner to secure property, and/or (3) participate in a redevelopment project that creates public parking spaces • Identify and prioritize opportunity sites for a parking structure(s) and potential financing mechanisms (pending the outcome of the feasibility analysis) e Consider improvement of existing public parking areas to ensure the number of parking spaces is maximized ® Consider amendment of current regulations in the municipal code regarding in-lieu parking to encourage redevelopment and provide for parking in downtown e Survey other cities to identify additional programs and options for funding new parking spaces(e.g., creation of a parking assessment district, community benefits district). Parking Management Concurrent with the above actions to explore increasing the parking supply in Downtown Pleasanton, and pending the results of the parking utilization work, staff will explore and evaluate methods to ensure that parking spaces are being used efficiently. Those options might include: a Frameworks to encourage shared use agreements of parking lots o A review of the number and location of current timed parking spaces to encourage the turnover of parking spaces in high-demand areas e Programs that assist in managing employee parking e A pricing program for parking spaces ® Signage and other wayfinding elements ® Connecting public and private parking to improve both vehicular and pedestrian circulation within downtown, including improved lighting, path of travel, etc., to encourage non-Main Street parking. Additionally, while parking is necessarily focused on accommodating vehicular traffic in downtown, the proposed study will evaluate how to accommodate additional Page 4 of 5