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Interview <br /> 1 . First ... In general, would you say that Pleasanton is an excellent, good, fair, or <br /> poor place to do business? <br /> 4 EXCELLENT <br /> 3 GOOD <br /> 2 FAIR <br /> 1 POOR <br /> 5 DON'T KNOW/NO OPINION (SKIP TO Q3) <br /> • IF EXCELLENT, GOOD, FAIR, OR POOR, ASK: <br /> 2. And why would you say that it is (a) (an) place to do <br /> business? PROBE FOR CLARITY AND SPECIFICS. PROBE FOR OTHER <br /> REASONS: Why else? RECORD VERBATIM. <br /> 3. Now thinking more specifically about Pleasanton's location ... Would you say <br /> the city's location is excellent, good, fair, or poor in terms of ? How <br /> about ? RANDOMIZE LIST. <br /> DON'T <br /> EXCELLENT GOOD FAIR POOR KNOW/NO <br /> OPINION <br /> a. attracting qualified Oa ❑s 02 01 05 <br /> employees <br /> b. retaining qualified Oa ❑s ❑2 ❑i 05 <br /> employees <br /> c. attracting customers 04 03 02 01 05 <br /> d. accessing customers 04 03 02 01 05 <br /> e. accessing vendors 04 03 02 01 05 <br /> f. finding appropriate Oa 03 02 01 05 <br /> business space _ <br /> APPENDIX A-SURVEY INSTRUMENT 2 <br />