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Importance and Quality of Internet and Cell Phone Connectivity <br /> Figure 15 portrays the extent to which business executives view various aspects <br /> of connectivity as being important on a scale of one to four where one equals <br /> not at all important and four equals very important. As this figure quite strikingly <br /> demonstrates, reliable Internet service, high-speed Internet service, and reliable <br /> cell phone service are all of extremely high importance. <br /> IMPORTANCE OF INTERNET AND CELL PHONE SERVICE <br /> Reliable Internet Service <br /> High-Speed Internet Service 9 <br /> Reliable Cell Phone Service <br /> 1.00 2.00 3.00 4.00 <br /> Not At Al Not Very Somewhat Very <br /> Important ImportantMeans Important Important <br /> Figure 15 <br /> CITY OF PLEASANTON: 2015 SURVEY OF BUSINESS EXECUTIVES 25 <br />