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Figure 7 is an importance/performance matrix showing the relationship between <br /> the importance of the activities listed on the questionnaire and the job the City <br /> is doing in providing them. This matrix can be interpreted as follows. <br /> Services in Quadrant I (High Importance, High Performance) are important and <br /> are being performed well. No attention would appear to be needed relative to <br /> these services. In the case of the City of Pleasanton, Quadrant I services include <br /> public safety, community beautification, and enforcement of property <br /> appearance standards. <br /> Services in Quadrant II (Low Importance, High Performance) are not very <br /> important but are being performed well. It may well be the case that the <br /> delivery of these services should be de-emphasized. Services in Quadrant III <br /> (Low Importance, Low Performance) are not very important and are not being <br /> performed very well. Consideration might be given to discontinuing or de- <br /> emphasizing these services. For the City of Pleasanton, however, no services <br /> appear in either of these quadrants. <br /> Finally, services in Quadrant IV (High Importance, Low Performance) are <br /> important but are not being performed very well. These activities appear to <br /> merit improvement. In the City of Pleasanton's case, this quadrant includes <br /> permit processing and business recruitment. <br /> CITY OF PLEASANTON: 2015 SURVEY OF BUSINESS EXECUTIVES 1 6 <br />